10 Pitfalls That Can Undermine Big Data Analytics' Potential

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Why Relational Databases Don't Handle Big Data Well

Enterprises are confronting the reality of big, fast, varied and changing data. It's no longer about managing a small number of systems, but rather hundreds of systems and petabytes of data. Smart companies know that managing large volumes of structured and unstructured data, known as big data, is crucial to modern business operations and more complex business analysis. There is a problem: Relational databases, the dominant technology for storing and managing data, are not designed to handle big data. In fact, relational databases still look similar to the way they did more than 30 years ago when they were first introduced. Businesses focused on big data no longer can rely on the one-size-fits-all relational model; they must look toward new databases better designed to handle current workloads. "When relational databases were first developed, data was seen as small, neat, structured and static,...
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