1Eight Ways AI Will Transform Sales Strategies in 2018
One of the big trends in information technology is the availability of artificial intelligence (AI) just about everywhere. Industry analysts believe that next great technological revolution is now here, assisted by machine learning and cognitive learning applications we didn’t have only a couple of years ago. In sales, more and more businesses are embracing AI to quickly reach and exceed their goals. Gone are the days of weary traveling sales reps and sales teams guessing about the quality of leads. With the help of AI, sales reps can identify patterns in the sales flow so they can better prioritize actions and spend their time more effectively. This eWEEK slide show uses industry information that Salesforce Sales Cloud is using in its daily routine.
2Create a Digital Assistant
3Create a Harder-Working Inbox
4Identify Ripe Leads
5Close More Deals
6Shorten Deal Life Cycle
AI can help sales teams shorten the deal life cycle, or time from quote-to-cash, freeing up time to win more deals. By analyzing past interactions with clients, AI enables sales reps to rapidly identify clusters and patterns in the information, including similarities between customers, past purchasing behavior, credit checks and other common threads.
By analyzing millions of data points in a company’s opportunity history, AI can predict which deals are at risk and how likely the deal is to close. Once those predictions are created, sales managers know where to focus their reps and teams, plus where they can make a difference by pulling at-risk deals across the line.
8Streamline and Automate Billing
9Build Quality Relationships
AI eliminates many human-machine interactions altogether. So while AI is busy identifying leads, salespeople can focus on applying the human touch.