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Two industry experts discuss why companies struggle with leveraging data analytics, and provide tips on choosing data sets to mine for revenue growth. The experts:
Virgil Wong, Chief Digital Officer, HGS Digital
Nitin Aggarwal, Vice President of Data Analytics, The Smart Cube
Among the topics we discussed:
- Why do companies struggle to leverage data analytics? What are the common obstacles?
- What are specific ways businesses can use data science and analytics to improve experiences for their customers and employees
- Apart from customer data, what other data sets can companies use for revenue growth, and how?
- Let’s look to the future of data analytics and improving customer experience. What do you see in the years ahead – and how can companies prepare now?
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