Close
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications
    • Big Data and Analytics

    Virtual Analyst for Adobe Analytics Helps Uncover Customer Insights

    By
    David Needle
    -
    September 24, 2018
    Share
    Facebook
    Twitter
    Linkedin
      Adobe

      With companies accumulating customer data at an unprecedented rate, it’s getting harder to find and analyze the key trends and insights that could impact what products to make, where and when to sell them, and a raft of other development, distribution and marketing decisions. Adobe said it has a solution that will make these insights far more accessible to product and line of business managers without going through the lengthier process of getting data scientists to research and produce the reports. It is a service that data analysts and scientists will also want to leverage as it promises to do the digital digging needed for customer insights much easier, the company said.

      Designed for Adobe Analytics, the new virtual analyst, announced on Sept. 24, surfaces customer insights without the user having to ask for them or design complicated queries to get the desired insights. More importantly, it can deliver insights that traditional analytical queries won’t find.  

      “For the first time we are baking machine learning and AI [artificial intelligence] directly into the interface of Adobe Analytics,” said John Bates, director of product management for Adobe Analytics, in a press briefing.

      “The amount of data enterprises are collecting is staggering—literally a mountain of data—yet the amount of what’s collected for analysis is a small sliver of that,” he added. “What is happening with the rest of all that data, and what risks can be found there that brands may not be aware of?”

      The virtual analyst uses deep learning models to tap all the data points connected to customer interactions, from how long a consumer spends on a website to the consumer’s movements between an app and the web. Adobe said insights from this kind of data, what it calls “unknown-unknowns,” have never been available to brands before because they didn’t know where to look or what questions to ask to find them.

      “Marketers and analysts typically look for the ‘known knowns’ like, ‘Yup, our home page still gets the most traffic of all our pages,’” said Bates. And while you might have a system that alerts when, for example, shopping cart abandonment is up 20 percent, you don’t get real insights as to why.

      A Netflix for Marketers?

      “It’s almost like a Netflix kind of recommendation for marketers. It gives them a signal to insights related to their customer data they wouldn’t otherwise get,” said Bates.

      One early test customer, a travel company, told Adobe it would have needed to hire a hundred more people to get the kind of insights the virtual analyst gives them.  

      As with other AI systems, Adobe’s virtual analyst “learns” over time. Adobe said the virtual analyst takes into consideration the preferences and consumption patterns of users to deliver more intuitive and relevant insights. And by analyzing the behavior of other users within the company, it can find people with similar use cases to make better decisions.

      Almost three years in development, the virtual analyst is built on several Adobe Analytics solutions such as Anomaly Detection, where the system looks for statistically significant deviations in data. Another is Contribution Analysis, which identifies the factors that contribute to anomalies.  The virtual analyst also leverages Sensei, Adobe’s AI and machine learning framework.

      “In the past, you had to manually create the metrics for what you would analyze,  but the virtual analyst automatically creates and analyzes all the metrics, potentially thousands of them” said Bates. “And this is done to the individual’s preferences and pushed out without them necessarily even asking for them.”

      He also noted that Adobe is working on additional capabilities, calling the new release “a stepping stone to the broader vision we have.” You can expect to see, for example, additional features down the road like proscribed next actions based on insights the system uncovers from email campaigns and A/B testing.

      David Needle
      Based in Silicon Valley, veteran technology reporter David Needle covers mobile, bi g data, and social media among other topics. He was formerly News Editor at Infoworld, Editor of Computer Currents and TabTimes and West Coast Bureau Chief for both InformationWeek and Internet.com.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.

      MOST POPULAR ARTICLES

      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Applications

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Cloud

      IGEL CEO Jed Ayres on Edge and...

      James Maguire - June 14, 2022 0
      I spoke with Jed Ayres, CEO of IGEL, about the endpoint sector, and an open source OS for the cloud; we also spoke about...
      Read more
      Applications

      Kyndryl’s Nicolas Sekkaki on Handling AI and...

      James Maguire - November 9, 2022 0
      I spoke with Nicolas Sekkaki, Group Practice Leader for Applications, Data and AI at Kyndryl, about how companies can boost both their AI and...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×