Live Event Date: June 8, 2017 @ 2:00 p.m. ET / 11:00 a.m. PT
Whether you're talking to customers, constituents, students, or patients, your goal is likely to be the same: you want to know what they think and how they feel. New applications and the Internet itself are making it easier than ever to conduct survey research. However, it's not always easy to get what you really need from your survey results.
Join Alex Oftelie, an analytics Subject Matter Expert for IBM and a former consultant for the Gallup Organization, for a live webinar that discusses how to develop insights and create predictive models for survey research. Attendees of this event will discover how to:
- Move beyond percentages and means to see what DRIVES attitudes
- Uncover which opinions have greatest impact on outcomes
- Uncover combinations of perspectives that are not obvious yet crucial to attitudinal profiles