Samsung Unveils Mobile Enterprise Services and Support Program

Samsung 360 Services is designed to create a new relationship paradigm between business customers and their technology providers.

Samsung 360 Services

Samsung has launched a Samsung 360 Services for Business services suite to help enterprises support, manage and bring their mobile and other core technologies together in an easier to manage system.

The new service aims to help enterprise customers improve delivery of mobility support, enterprise mobility management (EMM), device deployment, security, applications and device care to end users, while also simplifying the coordination of all the related pieces for IT teams, according to Samsung.

"We've listened closely to our customers when they talk about their pain points," Robin Bienfait, chief enterprise innovation officer for Samsung Electronics, said in an Oct. 7 statement. "They struggle to manage the complexities of BYOD and mixed-device environments. Through Samsung 360 Services, we can provide 'one hand to shake' as a technology collaborator with unmatched global reach, a worldwide network of talent and a drive to innovate that is in the very fabric of Samsung."

The new Samsung 360 Services for Business suite is being tested in pilot projects today with a number of Fortune 1000 companies, according to Samsung, and will be launched globally in early 2015.

The new services and support offering will have a "mobile-first strategy," according to the company. Later, it will be expanded to include technical support, service desk functions, application support, security support, deployment support, enterprise mobile management (EMM) support and extended device repair and warranty support through Samsung MobileCare for Enterprise.

The services for enterprises will be built around a single point of contact to help manage and support a range of devices, services and other products, according to Samsung. "Businesses will benefit from a direct and dedicated relationship with a trusted team of Samsung enterprise specialists not only to support their immediate technology needs, but also to serve as a strategic partner to deliver services and solutions that enhance the user experience for both employees and end customers," according to the company. "Samsung 360 Services will create a new relationship paradigm between business customers and their technology provider."

This approach becomes even more important as businesses continue to adopt strategies such as big data, the cloud, social business and mobility, and then need to integrate it all into a seamless system for employees, partners and customers, according to the company. "Samsung 360 Services supports an open ecosystem with the flexibility to work across platforms, device types, hardware manufacturers, operating systems and a range of enterprise mobility management platforms."

In a related Oct. 7 blog post, Bienfait wrote that the new services and support suite is being offered because many businesses today are "struggling to keep up with the ever-evolving mobile landscape in a world that is increasingly splintered and on the go."

The services suite "was developed from real-life customer challenges and feedback," she wrote, and "builds upon our existing Samsung Enterprise Services offering to provide a dedicated team for ongoing support, management and service across all devices and platforms that connects the enterprise through innovation and reaches customers globally."