10 Fast Facts About the New Peach Social Media App

Peach is complementary to, rather than a replacement for, Facebook and Twitter. That gives it an opportunity to succeed where other new social apps have failed.

To its credit, Peach puts social networking at the center of its user experience. The company’s app isn’t overrun with ads or other features, but makes it easy for users to quickly dive in and share information with others. Think of Peach as a simple-to-use app, like Twitter, that creates a quick and easy way to talk with friends and family.

In addition to its simple design, Peach is also clearly focused on making it easy to communicate. The app is not designed to be a place where people will post long monologues about their day. Instead, it’s designed for a quick message that can be viewed in short order. Think of it as a Twitter- or texting-like service, rather than like a Tumblr microblogging platform and social media site. Image 2: Please use this image:

The Magic Word is critical to the experience of using Peach. Users can type things like “gif” or “shout” or “goodnight,” and the input field will automatically populate with one of those items. The idea is to help users quickly post “fun things” going on in their lives or around them. There are several Magic Words currently supported, and many more to come.

The Light Bulb feature is an interesting concept. The idea is simple: Users who want to post something but don’t know where to start simply tap on the light bulb. From there, Peach will provide some recommendations on what the user could post. Peach promises “new ideas every day.”

By using the Magic Word “draw” in Peach, users will be able to doodle or sketch something over to their friends. In that case, users will tap the “draw” button. Then, the app activates a feature that lets users slide their fingers around the screen to send off a simple sketch. It’s a feature not found in many other social networking apps, and one that could add a new dimension to communicating with friends.

The song feature in Peach is another way to engage users. The idea behind this one is similarly simple: Users tap the “song” Magic Word, and they can instantly share with friends the track they’re listening to. The recipient will then receive a link to Apple Music or Spotify to open the song in those apps.

Peach also comes with a rating app. Rather than a simple “like” button in Facebook, users can rank postings on a scale of one to five. If something is really great, it may receive a “five” rating. Those things that are not so great will get a lower rating. Think of it as a more nuanced way to express an opinion on a post.

Another central feature in Peach is location-based information. In fact, Peach makes it easy to quickly tell others where you are and provide some commentary on that. In fact, in some ways, the feature is like Foursquare, the social network that initially began as a platform for meeting up with friends. Peach has taken that on and added it to far more features.

Here’s the thing about Peach: It’s new and it’s only available on the iPhone for now. Though its early success suggests that it will eventually make its way to other platforms, as of this writing, it’s only available to those who are running an iOS-based device.

On its Website, Byte, the company behind Peach, said that users should expect many improvements and updates to the social network in the coming weeks. While Peach doesn’t say exactly what those features are, expect to find Android support, more Magic Words and other enhancements.