Accenture Buys CRMWaypoint to Bolster Salesforce Expertise

Accenture's acquisition of cloud specialist CRMWaypoint adds to its more than 3,400 in-house Salesforce certified pros. logo

Accenture today announced it has acquired CRMWaypoint, a supplier of cloud advisory and technology services in the Netherlands, specializing in Salesforce cloud solutions for sales, service and marketing.
The acquisition is another move in Accenture's strategy to help enterprises move to the cloud to take advantage of a new era of service delivery and flexibility. And it further strengthens Accenture's position as a cloud services provider as it reinforces the company's "Cloud First" agenda that provides clients with cloud strategy and technology consulting, as well as cloud application implementation, integration and management services.

"The addition of CRMWaypoint gives us access to a sizable force of highly skilled and sought-after Salesforce professionals in the Netherlands and beyond," said Peter van Tilburg, Accenture's Cloud First Applications lead for the Netherlands, in a statement. "Together we are even better positioned to meet the growing demand for cloud solutions. Our Cloud First agenda is focused on helping clients improve their business growth, agility and competitive advantage by leveraging all of the benefits cloud can deliver."

Accenture describes CRMWaypoint as one of the largest Salesforce partners in Benelux, established in 2006 with an exclusive focus on Salesforce. It was one of the first official implementation partners for Salesforce in the Dutch market in early 2008. Since then, CRMWaypoint has delivered on more than 600 Salesforce projects in different industries with a team of professionals that carry over 80 Salesforce certifications. The company serves clients both in medium business and large enterprise market segments.

With the acquisition, CRMWaypoint's professionals have joined the Accenture Cloud First Applications team, which delivers cloud services for Salesforce, Workday, ServiceNow, Google and other "pure play" cloud technologies.

"Over the past years, we've forged a team delivering significant growth in the Netherlands, which culminated in our company being recognized as a platinum partner by Salesforce in 2015, said Ton van der Meer, founder and CEO of CRMWaypoint, in a statement. "As a next step, we're becoming part of Accenture as this will give us even more opportunity to develop our people and leverage their skills to drive cloud adoption and implementation for leading brands on a global scale."

The additional expertise is a growth initiative for Accenture to bolster its position in the enterprise cloud services arena. Accenture was one of the first global companies to establish a strategic alliance partnership with Salesforce and today has core capabilities in Salesforce with more than 3,400 certified professionals around the world.

In October 2015, Accenture acquired Cloud Sherpas, a leader in cloud advisory and technology services specializing in Google, Salesforce and ServiceNow, which followed previously acquired Salesforce and Veeva Systems solution providers Tquila UK and ClientHouse.

Accenture's Cloud First agenda offers comprehensive cloud services including strategy, implementation, migration and managed services, and assets including the Accenture Cloud Platform. The Accenture Cloud Platform is a multicloud management platform that enables organizations to centrally manage all of their enterprise cloud resources—public and private—and automate and accelerate the delivery of cloud solutions. The open, scalable technical cloud platform allows services to be ramped up or down as needed, as it manages and integrates with technology from leading global cloud providers including Amazon Web Services and Microsoft, among others.

Accenture boasts that it has worked on more than 13,000 cloud computing projects for clients, including three-quarters of the Fortune Global 100, and has more than 19,000 professionals trained in cloud computing.