1Amazon Prime Day Offers Big Deals for Fast-Acting Customers
For the third consecutive year, Amazon is holding its Prime Day July 11. The 30-hour event is the biggest shopping day of the year for Amazon and offers special deals on tens of thousands of products, giving shoppers access to Black Friday-like prices in midsummer. But there is a catch: The sale is for Amazon Prime members who pay a $99 subscription fee. Prime customers shopping July 11 will get access to new deals every five minutes, a big television sale, special prices for smart-home devices and more. But while Amazon’s Prime Day 2017 once again promises great opportunities for customers to walk away with deals, like any other sale, there are some caveats and requirements those folks need to understand before shopping. This slide show covers what shoppers should know about Amazon Prime Day.
2It’s Actually a 30-Hour Sale Day
3You Have to Have a Prime Membership
Amazon Prime Day is not for just anyone who heads over to Amazon.com looking for deals. Amazon makes the deals available only to those with a Prime membership. Prime members pay $99 per year for access to free two-day shipping, as well as Amazon’s streaming video service, free eBooks and other perks.
4Where Will It Be Available?
5There’s a Small-Business Connection
6Look for a Steady Stream of Lightning Deals
Lightning Deals have been a popular way for Amazon shoppers to find some nice sales and the company won’t ignore them during Prime Day. Amazon says it will be offering “new deals as often as every five minutes” throughout the day. Many of those deals likely will be available only for a certain time or until stock runs out
7There Will Be Some Alexa Special Offers
To boost the use of its various smart devices, Amazon says owners of the Amazon Echo, Echo Dot, Echo Show, Amazon Tap and a compatible Fire TV or Fire tablet will have access to exclusive deals. Those deals will be available by asking Alexa for offers. The virtual assistant will then feed those offers to customers.
8There’s Incentive to Download the Amazon App
9Amazon Plans to Sell Lots of Televisions
10There Will Also Be Special Shopping Themes
To help customers find deals quickly, Amazon will use what it calls a “themed approach.” The company has found more than 20 product “themes” that customers most often shop on its site. When Prime Day kicks off, Amazon will list those themes on its home page, providing easy access to sales within each product category.
11Amazon Will Offer Special Deals on Smart-Home Devices
The company will be offering big deals on its smart-home devices, including the Amazon Echo, which will get a 50 percent discount during the event. Amazon also is offering specials on its digital services, including access to Amazon Music Unlimited for 99 cents and a 40 percent discount on Audible audiobook service for the first six months.