Amazon Web Services Launches AWS Marketplace

Amazon Web Services announces AWS Marketplace, which provides a new channel for developers to sell to AWS customers and for customers to buy software and tech services.

Amazon Web Services has launched AWS Marketplace, an online store that makes it easy for customers to find, compare and begin using the software and technical services they need to build products and run their businesses on the AWS cloud.

AWS officials said AWS Marketplace users can use 1-Click deployment to quickly launch preconfigured software and pay only for what they use, by the hour or month. With AWS Marketplace, software and software as a service (SaaS) providers with offerings that run on the AWS Cloud can benefit from increased customer awareness, simplified deployment and automated billing.

Moreover, AWS Marketplace features a wide selection of commercial and free IT and business software, including software infrastructure such as databases and application servers, developer tools and business applications€”available from popular vendors such as 10gen, CA, Canonical, Couchbase, Check Point Software, IBM, Microsoft, SAP and Zend, as well as many widely used open-source offerings including Drupal, MediaWiki and Wordpress.

"AWS Marketplace brings the same simple, trusted and secure online shopping experience that customers enjoy on€™s retail Website to software built for the AWS platform, streamlining the process of doing research and purchasing software,€ Terry Hanold, vice president of new business initiatives at AWS, said in a statement. "AWS Marketplace makes it even easier to run software on AWS because you can find a wide variety of AWS ecosystem providers€™ solutions, in one place, where much of the work involved in building and deploying solutions on top of AWS has already been done for you by these solutions providers."

Amazon officials said AWS Marketplace simplifies many of the traditional challenges software and SaaS companies face, such as acquiring customers, developing distribution channels and billing for their software. With AWS Marketplace, a simple listing process makes it quick and easy to add products and expose them to AWS€™ hundreds of thousands of active customers, the company said. Product prices are clearly stated, and charges appear on the same bill as a customer€™s other AWS services. Customers can quickly deploy products found in the marketplace, and software providers can easily add billing to their products by specifying hourly or monthly charges, without undertaking costly code changes. Plus, billing is managed by AWS Marketplace, relieving sellers of the responsibility of managing customer accounts and processing payments.

AWS is viewed as the leading cloud platform with a fast-growing ecosystem of providers building solutions on top of the platform.

€œZend Application Fabric enables developers to confidently deploy fast, elastic and dependable PHP applications,€ said Zend CEO Andi Gutmans in a statement. €œAWS Marketplace makes it simple for our customers to access Zend on the AWS cloud and pay only for the infrastructure needed to run their applications. By providing customers a single invoice for combined software and server capacity, businesses can operate more effectively than ever before.€

€œAWS Marketplace provides companies like ours an opportunity to easily reach new customers,€ said Carolee Gearhart, national vice president of SAP€™s OEM & Strategic Partner Group for North America, in a statement. €œWe expect our customers will benefit from SAP€™s robust BI functionality, while taking advantage of the quick deployment capabilities provided by AWS Marketplace.€

Click here to get started with AWS Marketplace.