Big Data: The New Natural Resource

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Big Data: The New Natural Resource

Big data is the digital convergence of structured data found inside databases and unstructured data flowing from new sources like social networks, mobile device sensors, radio-frequency identification (RFID), smart meters and financial systems.

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Big Data Is a Growing Sector

The digital universe will grow to 2.7 zettabytes in 2012, up 48 percent from 2011, moving toward 8ZB by 2015.

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Capitalize on Big Data

More than half of business leaders are not capitalizing on big data.

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Analytics Matter

Users of analytics are 2.2 times more likely to outperform their peers.

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Make It Work

Organizations have to put big data to work for their benefit.

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Big Data and Health Care

Medical images and electronic medical records are just two types of data for which there is a growing need for analysis.

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Big Data and Customer Service

Big data analytics can help organizations deliver better customer service by delivering real-time information.

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Big Data and Insurance

Analytics can help insurers better detect fraud.

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Big Data and Financial Services

The financial services industry produces an enormous amount of data daily that must be sifted through and analyzed.

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Big Data and Retail

Analytics can help retailers better understand customer wants and needs, thus leading to more sales.

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Big Data and Communications

The communications industry is responsible for gobs of data, much of which can be used to deliver more personal experiences.

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