Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Subscribe
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Subscribe
    Home Cloud
    • Cloud
    • Search Engines

    Bing Search Tightly Integrates Twitter

    Written by

    Pedro Hernandez
    Published June 26, 2014
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      Microsoft is giving Bing users one less reason to switch browser tabs. The company announced June 26 that it had brought a more integrated Twitter search experience to its search engine.

      “Through our exclusive partnership with Twitter, we are rolling out a fast and intuitive way to discover tweets directly in our search results,” said Microsoft’s Bing division in a statement. Users will be able to look up Twitter profiles, trending hashtags and even tweets directly from Bing.

      The move builds on a years-long association between the companies. In 2009, Microsoft and Twitter presided over the launch of Bing Twitter, which provided Twitter-specific search services based on real-time access to the social micro-blogging platform’s content.

      Twitter co-founder Biz Stone blogged at the time that his company was “earning a reputation for delivering real-time results to queries about things that are happening right now.” He also asserted that “people want the choice to consume and create tweets wherever and whenever they prefer.”

      “The folks over at Bing took a keen interest in Twitter and worked fast to establish a working relationship with us in line with our open approach,” said Stone. Microsoft and Twitter renewed the partnership in 2011.

      Today, that relationship is yielding improved visibility of top Twitter content on the Bing search engine.

      “The central idea behind the approach is that the most interesting content on Twitter can be determined by a combination of a tweet’s popularity, its freshness and the authority of the user tweeting it,” stated Microsoft. The company takes into account “a number of signals including tweet quality, retweet count, freshness of tweet, user profile info and verified status, among others.” Those signals are placed in the company’s model, which then serves up what Microsoft hopes “are top quality tweets.”

      Beginning a search with a hashtag (#) “automatically showcases the top matching hashtag suggestions,” explained the company. Indeed, a dropdown now expands from the Bing search box and displays a list of related hashtags as a user types.

      The same occurs when users search for Twitter handles using the familiar at sign (@), but with added links to additional profile information, including news, biographies, images, books and videos, if applicable. “You will see top suggestions for Twitter handles that match your input along with additional info that shows up on hover, to help you quickly find the right person,” said the company.

      Results based on hashtag-related queries display as Recent Tweets, complete with previews, related images (if any) and links to view the tweets on Twitter. Searches on Twitter handles are headlined by links to their respective Twitter accounts, followed by relevant tweets that are intermingled with Web results.

      Twitter isn’t the only social media giant with ties to Microsoft.

      Facebook and Microsoft also share a cozy alliance. Under the terms of their collaboration, Bing searches are informed by the social data generated by a user’s Facebook friends, causing “liked” content to bubble up to the top of search results.

      Pedro Hernandez
      Pedro Hernandez
      Pedro Hernandez is a writer for eWEEK and the IT Business Edge Network, the network for technology professionals. Previously, he served as a managing editor for the Internet.com network of IT-related websites and as the Green IT curator for GigaOM Pro.

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.