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    Facebook Enables News Feed Videos to Display on Televisions

    By
    Chris Preimesberger
    -
    October 16, 2016
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      Facebook is now enabling users to show on their television monitors live and previously recorded personal videos posted on their news feeds, similar to the way Google and Apple allow streaming video clips using Google’s Chromecast and Cast devices and Apple TV and AirPlay devices.

      Facebook users now can cast videos to a TV from a browser or their iOS smartphones or tablets as they already do to an Apple TV or any other AirPlay-enabled device, as well as the Chromecast and Google Cast-enabled devices.

      The new iOS app, announced Oct. 13, gives the social network a new dimension for advertising—a larger-scale venue for generating ad revenue. Users can expect to see pre-roll ads connected to their videos at some point.

      Facebook is expecting that the larger screens, higher resolution and increased viewing time for users and their viewers ostensibly to provide an attractive environment for advertisers.

      The Android version of the app is expected to become available soon, Facebook said. Whatever version someone uses, it’s pretty easy to deploy: Simply find a video in the feed on your phone, tablet or desktop, touch the TV button in the top right, then select the device you want to use for the stream. In a few seconds the video will be playing on the TV.

      Facebook Live videos will include real-time reactions and comments that can be streamed across the screen. Users can also type in their reactions on the app while watching the video on their TV.

      User can scroll through the feed and continue using Facebook while the video streams. That puts Facebook on two screens for the user, a strategy advertisers certainly will favor.

      Facebook started testing streaming video to televisions from Android five months ago and iOS in August.

      Chris Preimesberger
      https://www.eweek.com/author/cpreimesberger/
      Chris J. Preimesberger is Editor Emeritus of eWEEK. In his 16 years and more than 5,000 articles at eWEEK, he distinguished himself in reporting and analysis of the business use of new-gen IT in a variety of sectors, including cloud computing, data center systems, storage, edge systems, security and others. In February 2017 and September 2018, Chris was named among the 250 most influential business journalists in the world (https://richtopia.com/inspirational-people/top-250-business-journalists/) by Richtopia, a UK research firm that used analytics to compile the ranking. He has won several national and regional awards for his work, including a 2011 Folio Award for a profile (https://www.eweek.com/cloud/marc-benioff-trend-seer-and-business-socialist/) of Salesforce founder/CEO Marc Benioff--the only time he has entered the competition. Previously, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. He has been a stringer for the Associated Press since 1983 and resides in Silicon Valley.

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