Facebook Home Will Prove Addictive Only to the Socially Obsessed

NEWS ANALYSIS: Facebook introduces an Android-based system of apps that provides constant access to Facebook but fails to explain why this is a good thing.

The rumors that circulated before the April 4 announcement of Facebook Home were frightening. It would be a new social networking device for developing nations, said the rumormongers.

It would introduce the third-world to the wonders of social networking. I imagined what it would be like to have the entire world’s net productivity drop by the percentage of time that would be taken up by nearly constant Facebook contact.

Other rumors indicated that the new Facebook Android phone would have a version of the OS unlike any other, one that would be Facebook down to its very core. With this version, everything about you that Google already didn’t know would be known by Facebook. I imagined the impact of a Facebook vulnerability that would provide the deepest, inner-most secrets of a person’s Facebook life to the Anonymous hackers.

Then I realized that the deep, innermost life of most Facebook users would likely cause brain damage if consumed all at once and that Anonymous would probably stay away out of a sense of self-preservation.

But then Facebook Home was finally introduced. Folks, it’s just some Android apps that make Facebook ubiquitous on your phone, but nothing more. The chance of a global productivity depression was apparently overstated. The insidious spread of All Things Facebook throughout the developing world probably won’t happen. Civilization is spared—mostly.

Facebook Home is a collection of apps that when combined and installed on a compatible Android phone become a combination of middleware and a presentation layer that’s designed to make Facebook a sort of front page for your phone. A live Facebook feed will be on the front page, and so will all of your friends’ inane comments.

The long-rumored Facebook Phone is in reality the HTC First, which comes with the Facebook Home software already built in. But you don’t have to buy a new phone to get it. You can just install Facebook Home on your existing compatible Android phone.

So what makes the HTC First’s Facebook integration different from Windows Phone 8 that supposedly has Facebook deeply embedded? As far as I can tell the difference is mainly in the front page.

Both Facebook integrations are deeply integrated into their respective operating systems, but the Android version is more deeply integrated. With Windows Phone 8 you can kill Facebook if you need to stop the distraction. With Facebook Home it’s not clear that killing Facebook is possible, even temporarily.

But then there’s the larger question of who needs it? And the related question is will it sell? The answer to the first question is that nobody needs Facebook Home. The answer to the second is that it will certainly sell.

Wayne Rash

Wayne Rash

Wayne Rash is a freelance writer and editor with a 35 year history covering technology. He’s a frequent speaker on business, technology issues and enterprise computing. He covers Washington and...