Google Encourages Android Developers to Build Games Apps for Tablets

With the release of the new Nexus 7 tablets and improvements in the new Android 4.3 operating system, the race is on to capture the attention of gamers, according to Google.


Google is pushing its new Nexus 7 tablets and updated Android 4.3 mobile operating system as tools for software developers to create and expand gaming apps for legions of new gamers.

The idea is that the new tablets and Android OS "represent opportunities to take advantage of a growing number of users," according to a July 29 post on the Android Developers Blog by Purnima Kochikar, director of business development, games and applications for Android.

"The Android games category on Google Play is on fire; in fact, the vast majority of top mobile game developers are building Android tablet games, and most new titles launch immediately on Android," wrote Kochikar. "To help game developers take advantage of the next generation of games, at Google I/O in May, we introduced Google Play game services, our gaming platform for Android, iOS and the Web. By building on Google's strengths in mobile and cloud services, Google Play game services allows game developers to focus on what they’re good at: creating great gaming experiences for their users."

To help grow that market even more, Google also just released its new Google Play Games app, which lets games players link up with friends online so they can see what they are playing and play together, wrote Kochikar. This new app that brings players together will turbocharge the growth of gaming on Android tablets even more, wrote Kochikar.

"Since the launch at Google I/O, just over two months ago, over one thousand games have added Google Play game services, with millions of users enjoying features like leaderboards and multiplayer inside of the games they love," she wrote. "Some of those early developers using Google Play game services are reporting incredible upticks in vital engagement metrics; for instance, Concrete Software is seeing session length up 15 percent, and Glu is reporting a 40 percent increase in 7-day user retention."

To encourage continued connections with Android tablet users, Kochikar recommends that developers take several steps to make their games more popular on Google Play so they will be purchased by more players. A key step developers can take is to integrate their game offerings with Google Play Games by using achievements and leaderboards to build deeper interest in the competition, while also adding real-time multiplayer capabilities to competitive and cooperative games to increase player engagement. The post also recommends that developers use Play Games branding guidelines and rich visuals to attract users and game buyers to their apps.

"Whether it be getting your app ready for the wave of new Android tablets that are lighting up each day, or opening up a whole new set of features for your users with Google Play game services, a great Android experience starts with a great app or game," wrote Kochikar. "That's why we're working hard to help provide you with the tools and features needed to create those great experiences for your users, and to help you reach as many of them as possible in the process, with Google Play."