Close
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Menu
Search
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Cloud
    • Cloud

    Google Expands Cloud Platform via Anvato Acquisition

    By
    Michelle Maisto
    -
    July 8, 2016
    Share
    Facebook
    Twitter
    Linkedin
      Google Anvato acquisition

      Google acquired Anvato, the maker of a software platform that fully automates the encoding, editing, publishing and distribution of video content across multiple platforms.

      Google announced the purchase, sans financial details, in a July 7 blog post, saying that Anvato will join the Google Cloud Platform team.

      Anvato brings with it an impressive roster of TV operators and broadcasters, including NBCUniversal, Univision and Fox Sports, and will enable Google to compete against Amazon Web Services and Microsoft’s Azure Media Services.

      “In recent years, the adoption of over-the-top (OTT) technologies has emerged as a critical platform for delivering rich audio, video and other media via the Internet,” Belwadi Srikanth, senior product manager of Google Cloud Platform, said in the post.

      “With OTT adoption rapidly accelerating, the Cloud Platform and Anvato teams will work together to deliver cloud solutions that help businesses in the media and entertainment industry scale their video infrastructure efforts and deliver high-quality, live video and on-demand content to consumers on any device,” Srikanth continued, “be it their smartphone, tablet or connected television.”

      Alper Turgut, CEO of Anvato, said that combining Anvato with the scale and power of Google Cloud Platform will create “the industry’s best offering for OTT and mobile video.”

      “This will allow us to supercharge our capabilities, accelerate the pace of innovation, and deliver tomorrow’s video solutions faster, enabling media companies to better serve their customers,” he added, in a post on the Anvato blog.

      Anvato’s Media Content Platform (MCP) can be paired with a buffet of video publishing tools, including Live Streaming, Cloud Editing, Ad Insertion and Syndication.

      Univision, for example, uses the MCP with Cloud Editing and Syndication to, among a long list of capabilities, broadcast live from 18 local stations and remotely create clips that be accessed from any one of them. According to Anvato, the results include a 5X increase in Univision content’s time to market, and a 50-plus percent reduction in editorial costs related to editing and simultaneous remote access.

      Anvato recently won The NewBay Media Best of Show Award, which is evaluated by a panel of engineers and industry experts. In a press release announcing its win, Anvato called itself the “only complete OTT and TV Everywhere solution that can guarantee the delivery and monetization of video on every connected device.”

      Google representatives said they will share plans for Anvato in the coming months.

      Avatar
      Michelle Maisto
      Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.

      MOST POPULAR ARTICLES

      Android

      Samsung Galaxy XCover Pro: Durability for Tough...

      Chris Preimesberger - December 5, 2020 0
      Have you ever dropped your phone, winced and felt the pain as it hit the sidewalk? Either the screen splintered like a windshield being...
      Read more
      Cloud

      Why Data Security Will Face Even Harsher...

      Chris Preimesberger - December 1, 2020 0
      Who would know more about details of the hacking process than an actual former career hacker? And who wants to understand all they can...
      Read more
      Cybersecurity

      How Veritas Is Shining a Light Into...

      eWEEK EDITORS - September 25, 2020 0
      Protecting data has always been one of the most important tasks in all of IT, yet as more companies become data companies at the...
      Read more
      Big Data and Analytics

      How NVIDIA A100 Station Brings Data Center...

      Zeus Kerravala - November 18, 2020 0
      There’s little debate that graphics processor unit manufacturer NVIDIA is the de facto standard when it comes to providing silicon to power machine learning...
      Read more
      Apple

      Why iPhone 12 Pro Makes Sense for...

      Wayne Rash - November 26, 2020 0
      If you’ve been watching the Apple commercials for the past three weeks, you already know what the company thinks will happen if you buy...
      Read more
      eWeek


      Contact Us | About | Sitemap

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Property of TechnologyAdvice.
      Terms of Service | Privacy Notice | Advertise | California - Do Not Sell My Information

      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×