Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Subscribe
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Subscribe
    Home Cloud
    • Cloud
    • Cybersecurity

    Google Faces Pressure for Scanning Student Gmail to Mine for Ads

    Written by

    Todd R. Weiss
    Published May 17, 2014
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      Opponents of Google’s recent practice of scanning Gmail messages to help target advertisements to Gmail users continue to pressure the search giant on the issue.

      The latest salvo comes from Jeff Gould, the president of industry group SafeGov.org, who launched an angry attack on Google in a May 15 blog post after Google described its Gmail-scanning activities in a recent blog post.

      “In a surprise announcement on April 30, 2014, Google announced on its company blog that it would no longer ‘collect or use student data in Apps for Education services for advertising purposes,'” Gould wrote in his post. “Google also noted that it would make similar changes to its Google Apps for Government products. This announcement suggests that Google has been scanning, storing and monetizing student, business and government emails for years, which raises concerns about Google’s past privacy practices and their future policies.”

      Gould’s contention is that Google’s conduct in scanning the messages violated legal contracts that schools and government agencies had signed, which included stipulations that no such ad-related scanning would be conducted on their users.

      Google’s conduct, and it’s admission in its blog post that it had been conducting the email scanning for ad-serving purposes is a “violation of trust” and caused “the risk of harm” to users, school districts and government agencies by exposing them to potential attacks by malicious third parties through the ad networks, Gould told eWEEK.

      “It is possible that you are creating risks” by performing such scans, Gould said of Google’s conduct. “The whole purpose of Google data mining is to allow advertisers to send messages to prospective buyers. If bad actors got involved, it could lead to phishing and other problems. If [the scanning] wasn’t happening, this [potential problem] could not happen.”

      Gould said he is particularly angry that Google noted in its April 30 blog post that it turns off ad-serving for Google Apps for Education users “by default,” yet then goes on to state that it has now “permanently removed all ads scanning in Gmail for Apps for Education.”

      The two statements give a mixed message from Google and are confusing about how Google was actually dealing with Gmail messages and ad serving for education users, said Gould. “We think Google made the statement, and we think that they should do more to clarify exactly what they are going to be doing” from now into the future.

      In response to Google’s blog post, Gould said he and his group now want more specifics from Google about the kinds of ad scanning Google was doing, as well as information about when Google will delete the information that it had collected from its servers. The group also wants to know if Google will halt its former practice of creating profiles about its student and government Gmail users, and if the company will formally extend a “no data mining” pledge to all student and government users of Chromebooks and Android devices through their agencies and schools.

      “We believe that Google needs to give complete answers to these questions and pledge to be forthright to all its customers,” said Gould. “SafeGov.org will continue to work to ensure a broad public discussion around these issues, which is particularly important as more schools and government agencies around the world shift to the cloud.”

      SafeGov.org, which has been in existence for more than three years, is a non-profit group made up of member companies, including Microsoft, Lockheed-Martin, Juniper Networks, Hitachi Data Systems and R.R. Donnelley. SafeGov.org says it works to promote trusted and responsible cloud computing scenarios for education, government, law enforcement and other public-sector groups.

      Google declined an eWEEK request for comment on the matter.

      The issue of Gmail message scanning has been dogging Google for some time. In March 2014, a California judge ruled in Google’s favor when she declined a request from prospective plaintiffs to be allowed to file a class-action suit as they go after Google for its alleged conduct. The Gmail users wanted to band together to take Google to court over its scanning practices of Gmail messages, according to an earlier eWEEK report.

      The controversy in that case, however, may not be over for Google. The company previously defeated a similar bid for class-action status in a related case in San Rafael, Calif., but the plaintiffs then filed an amended version of their complaint in February 2014, according to the story.

      Google continues to face government and citizen concerns over its data-privacy policies around the globe.

      Todd R. Weiss
      Todd R. Weiss
      Todd R. Weiss is a seasoned technology journalist with over 15 years of experience covering enterprise IT. Since 2014, he has been a senior writer at eWEEK.com, specializing in mobile technology, smartphones, tablets, laptops, cloud computing, and enterprise software. Previously, he was a staff writer for Computerworld.com from 2000 to 2008, reporting on a wide range of IT topics. Throughout his career, Weiss has written extensively about innovations in mobile tech, cloud platforms, security, and enterprise software, providing insightful analysis to help IT professionals and businesses navigate the evolving technology landscape. His work has appeared in numerous leading publications, offering expert commentary and in-depth analysis on emerging trends and best practices in IT.

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.