Google Fights Back to Defend Google Glass Against 'Myths'

Google tries to improve public perceptions of its Google Glass eyewear-mounted computers. Several analysts give their views on the company's defense strategy.

Google Glass

Google Glass devices have been available to beta users since April 2013 when the first early test units were distributed for use outside the company, but the devices continue to have a mixed reaction from the general public.

Glass devices have received some serious criticism while being used in public, including outright bans in some bars, restaurants and other businesses, as well as privacy concerns from some people who just don't like the idea of Glass wearers recording them or viewing them using the devices.

With those issues perhaps affecting and clouding public perceptions of Glass, Google has launched a list of the Top 10 Google Glass Myths to try to counter some of those concerns.

The list, posted on the Google Glass Google+ page March 20, came about because Google is apparently getting a bit testy about some of the "myths" and negative things reported about Glass, including concerns about privacy when the wearable devices are used around other people.

"Myths can be fun, but they can also be confusing or unsettling," the post states. "And if spoken enough, they can morph into something that resembles fact." To fight the perceived myths that have arisen in the short life of Glass, Google has decided "to tackle them, just to clear the air," the post states.

Here is Google's Glass Myth list:

"Myth 1: Glass is the ultimate distraction from the real world. Instead of looking down at your computer, phone or tablet while life happens around you, Glass allows you to look up and engage with the world. Big moments in life—concerts, your kid's performances, an amazing view—shouldn't be experienced through the screen you’re trying to capture them on. That's why Glass is off by default and only on when you want it to be. It's designed to get you a bit of what you need just when you need it and then get you back to the people and things in life you care about."

"Myth 2: Glass is always on and recording everything. Just like your cell phone, the Glass screen is off by default. Video recording on Glass is set to last 10 seconds. People can record for longer, but Glass isn't designed for or even capable of always-on recording (the battery won't last longer than 45 minutes before it needs to be charged). So, next time you're tempted to ask an Explorer if he's recording you, ask yourself if you'd be doing the same with your phone. Chances are your answers will be the same."

"Myth 3: Glass Explorers are technology-worshipping geeks. Our Explorers come from all walks of life. They include parents, firefighters, zookeepers, brewmasters, film students, reporters, and doctors. The one thing they have in common is that they see the potential for people to use technology in a way that helps them engage more with the world around them, rather than distract them from it. In fact, many Explorers say because of Glass they use technology less, because they're using it much more efficiently. We know what you're thinking: 'I'm not distracted by technology.' But the next time you're on the subway, or, sitting on a bench, or in a coffee shop, just look at the people around you. You might be surprised at what you see."