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Google Instant Previews Homes In on Users Search Targets
by Clint Boulton
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Hiking in Yosemite
Google Instant shows these results for "hiking in Yosemite." But what if you want to drill down further into the results without actually clicking on them?
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Instant Previews
Instant Previews captures the essence of gleaning more information before you commit to that click. Users simply click the magnifying glass to pop out the visual search.
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Visual Search
Note the pop-out to the right. When you find a result you like, mouse over it and the preview pops out.
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Call-out
Call-outs with words from the keyword search are highlighted in orange.
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Multiple Call-outs
Instant Previews also offers multiple call-outs where relevant keywords appear.
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Increased Relevancy
Even if a relevant highlight is at the bottom of a long page, Instant Previews will display it higher so users can find it.
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Maps
Need a map? Instant Previews will provide one where relevant if you ask for it in your query.
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Charts
Instant Previews also surfaces tables, charts and lists where appropriate.
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Lyrics
This tool is especially useful for previewing song lyrics without making you click on them first.
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Disambiguate People
Instant Previews lets users find people with common names without clicking around. Raj Krishnan is a common name, Google says, but here the searcher wants to find the Raj who happens to be a Google search product manager.
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