Close
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications
    • Cloud
    • Development
    • IT Management

    Google Launches New Cloud Programs for SaaS Partners

    By
    Jaikumar Vijayan
    -
    July 23, 2018
    Share
    Facebook
    Twitter
    Linkedin
      GoogleCloud.platform

      Google wants to make it easier for organizations to run Salesforce, Box, MongoDB, JFrog and other SaaS applications on the company’s cloud computing platform.

      So the huge internet services conglomerate on July 23 announced several new programs aimed at incentivizing its growing roster of partners to bring their SaaS applications to GCP.

      The announcements—to be made at Google’s Next ’18 conference in San Francisco this week—include a co-selling program under which Google will work with partners in pitching Google-managed SaaS applications to enterprises.

      Google also has launched a new program where the company’s SaaS partners will be able get help from Google’s customer reliability engineering team in keeping their products running optimally on GCP. The company has established an online community in which Google SaaS partners will be able to get updates from the company and to network and share best practices with each other.

      Rewards Are in the Offing

      Google will reward partners that drive enterprises to its cloud platform with financial incentives from a Marketing Development Fund established for the purpose.

      Google’s partner-related announcements this week included several new and expanded integrations between its cloud platform and third-party applications and services. For example, Google has established a new collaboration with Deloitte, in which both organizations together will offer a broad set of services for running SAP’s enterprise applications on GCP.

      Similarly, the company has struck up new partnerships with Digital Asset and BlockApps to offer enterprises a way to use distributed-ledger technology frameworks on GCP.  Another new integration is a plug-in for VMware’s vRealize Orchestrator that the company said gives companies a way to run GCP alongside their on-premise VMware environment.

      Best Practices Resources Also in the Mix

      Meanwhile, a new center of excellence that Google has established in collaboration with Appsbroker and Intel will offer best practices and other resources for helping enterprises migrate high-performance workloads to Google cloud.

      Google’s efforts to expand its partner ecosystem come amid a general growth in the company’s cloud business. Recent numbers from Synergy Research Group show that Google’s cloud market share at 6 percent lags far behind AWS’s 33 percent share and is substantially below even Microsoft Azure’s 13 percent. Even so, Google’s cloud business has been growing rapidly and has become one of the biggest investment areas from a technology and staffing standpoint.

      Contributing to Google’s cloud momentum is the company’s rapidly growing partner ecosystem.

      “Whether businesses are moving to the cloud to speed up innovation, discover important insights from their data, or transform the way they work, they often need help,” noted Nan Boden, Senior Director of Global Technology Partnerships at Google Cloud, and Nina Harding, the company’s channel chief in the blog announcing the updates.

      Why Partners Are So Important to GCP

      Google’s thousands of partners play an indispensable role in offering this help to enterprises, Boden and Harding wrote.

      Google’s focus on growing its partner ecosystems has resulted in the number of technology partners with whom the company is working to increase tenfold since the start of 2017, the two Google executives noted.

      The big companies with whom Google has signed new partnerships or has expanded an existing relationship over the past year include KPMG, Deloitte and Accenture, they said. Boden and Harding described the partnerships as already having a positive impact on enterprises in the form of better migration support and value-added services.

      Jaikumar Vijayan
      Vijayan is an award-winning independent journalist and tech content creation specialist covering data security and privacy, business intelligence, big data and data analytics.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.

      MOST POPULAR ARTICLES

      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Applications

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Applications

      Kyndryl’s Nicolas Sekkaki on Handling AI and...

      James Maguire - November 9, 2022 0
      I spoke with Nicolas Sekkaki, Group Practice Leader for Applications, Data and AI at Kyndryl, about how companies can boost both their AI and...
      Read more
      Cloud

      IGEL CEO Jed Ayres on Edge and...

      James Maguire - June 14, 2022 0
      I spoke with Jed Ayres, CEO of IGEL, about the endpoint sector, and an open source OS for the cloud; we also spoke about...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×