IBM Launches Cloud Marketplace, Takes On AWS

IBM announced its IBM Cloud Marketplace with a host of new partners onboard.

LAS VEGAS–IBM launched its IBM Cloud Marketplace to deliver its portfolio of cloud services from both IBM and partners to the world at large.

The new cloud marketplace provides a simple and easy experience for three key user groups within the enterprise – developers, IT managers and business leaders to learn, try and buy software and services from IBM and its global partner ecosystem. IBM announced the new marketplace at its IBM Impact 2014 conference here.

With the new marketplace, IBM joins the ranks of cloud competitors such as Amazon Web Services (AWS), Microsoft and Google, among others, who offer services via cloud computing. IBM has previously clearly stated its intent to become the leader in the cloud computing space, aiming squarely at AWS and its market-leading position.

“The IBM Cloud Marketplace is really more than an app store; it’s a place where you can get everything you need,” said Robert LeBlanc, senior vice president of IBM Software & Cloud Solutions.

The launch of IBM Cloud marketplace represents the next major step in IBM's cloud journey. This single online destination will serve as the digital front door to cloud innovation, bringing together IBM’s capabilities-as-a-service and those of partners and third-party vendors with the security and resiliency enterprises expect.

The marketplace offers a gateway for IBM’s vast global business partner ecosystem to tap into the growing $250 billion cloud market opportunity, with instant access to IBM’s rich intellectual capital, array of services and software capabilities and access to IBM’s enterprise client network. For partners, IBM's cloud marketplace provides a global path to the enterprise and new opportunities to collaborate with a network of channel partners in its ecosystem to generate new revenue streams driving cloud innovation.

This marketplace will serve as a cloud innovation hub where technology meets business with hundreds of cloud services from IBM, partners and third-party ecosystem. Clients can access a full suite of IBM-as-a-Service with 100 SaaS applications, IBM's BlueMix platform-as-a-service with composable services, the powerful SoftLayer infrastructure-as-a-service and third-party cloud services.

"Increasingly cloud users from business, IT and development across the enterprise are looking for easy access to a wide range of services to address new business models and shifting market conditions," LeBlanc said in a statement. "IBM Cloud marketplace puts big data and analytics, mobile, social, commerce, integration -- the full power of IBM-as-a-Service and our ecosystem -- at our clients' fingertips to help them quickly deliver innovative services to their constituents.”

The IBM Cloud Marketplace has three main components and is aimed at developers, line-of-business professionals and IT departments. For developers, the marketplace provides an integrated, get-started-now, cloud-based development environment where individual developers, development shops and enterprise development teams can quickly and effectively build enterprise applications via services and application protocol interfaces (APIs).

IBM said these applications can be easily and securely integrated in hybrid on-premise and off-premise cloud environments. It is built on an open environment so developers can choose any open source or third-party tools and integrate apps, as needed. Building on IBM’s $1 billion investment in its BlueMix open platform-as-a-service, IBM also announced the expansion of BlueMix with 30 cloud services, bringing advanced big data and analytics, mobile, security and DevOps services to developers and bringing enterprise developers into the cloud.