IBM Launches New Analytics Business Services

IBM extended its consulting services to include new analytics assessments and other direct access services.

IBM analytics

IBM announced new consulting services, known as IBM Global Business Services Online, that provide customers with direct access to analytics assessments and other click-to-buy services.

The new services, part of IBM's social business strategy and digital portfolio, provide customers with immediate access to IBM's analytics capabilities and expertise. IBM is promoting the services through a convenient digital delivery model. Clients in the United States and the United Kingdom will have direct access to these digital services through Global Business Services Online. Once purchased, a consultant will contact the client within one business day of contract confirmation to commence fulfillment.

"This is a new model of engagement that expands our consulting capabilities to provide broader access to our world-class consultants and their expertise," said Sarah Diamond, general manager and global consulting leader of IBM Global Business Services, in a statement. "IBM's Global Business Services Online anticipates the demand for fast and simple access to digital solutions that are focused and easy to implement for any size business. New clients can get started quickly with analytics assessments and a range of other offerings to drive growth or improve engagement with their customers."

The new services will be integrated into a customer's Web experience with IBM. The digital offerings are available to manage a variety of business actions, such as migrating mobile applications, analyzing social media presence, and application development and testing. Live, online support is available to answer a range of questions—from basic website navigation to technical inquiries about the offerings.

IBM said customers can purchase the new, digital offerings packaged for short-term engagements, and Big Blue offers multiple payment options, including credit card. There are currently five services available in the portfolio.

IBM Social Media Analytics and Customer Insights is a service that helps users analyze social media to grow revenue, optimize marketing spending, improve the customer experience and enhance brand value by shaping social opinion. By providing front-end access to a dashboard, clients can track positive and negative sentiment across multiple touch points.

The IBM Continuous Delivery Maturity Evaluation provides users with an analysis of their current development environment and a clear recommendation for capability improvements aligned to their specific business goals, as well as a recommended roadmap based on proven best practices. IBM can bring together the infrastructure, skills and tools to support the full application lifecycle across all major platforms and operating systems.

The IBM Mobile Applications Migration to Worklight service helps users migrate mobile applications from one platform to another to upgrade to the latest version. This solution enables users to respond quickly to fast-changing customer and market expectations, as well as access real-time intelligence and actionable insights.

The IBM Technical Healthcheck for SAP Applications service helps users by providing upgrade support for SAP applications and performing a comprehensive health assessment to pinpoint any performance issues.

And the IBM Performance Roadmap for Oracle Applications service enables users to assess the value of existing Oracle applications and provides a roadmap for improved return-on-investment as well as a strategy that uses cloud, analytics, social and mobile technologies. The assessment is designed to measure the maturity level and complexity of the client's Oracle landscape and identify potential areas of improvement, IBM said.