IBM Leverages Bluemix PaaS, Resiliency in Cloud Battle

IBM's Bluemix Platform as a Service (PaaS) and Big Blue's focus on providing business continuity are key parts of the company's cloud strategy.

Bluemix PaaS

As part of its effort to enhance its presence in the cloud, IBM this week announced a new cloud resiliency center and several new cloud-related wins in the marketplace.

IBM, on Sept. 22 announced a new cloud resiliency center in Research Triangle Park (RTP), North Carolina, which provides business continuity capabilities in the cloud to protect companies from potential costly disruptions.

IBM's new resiliency center integrates cloud and traditional disaster recovery capabilities with physical security features. Indeed, IBM said with cloud resiliency services, the once standard recovery time of 24 to 48 hours has shrunk dramatically to a matter of minutes.

Open 24 hours a day, seven days a week, the resiliency center team will monitor developing disaster events and then mobilize as needed to ensure that the infrastructure for all customers is configured to handle the latest threats to keep data, applications, people and transactions secure.

According to analysts, the overall market opportunity for business continuity and disaster recovery is expected to grow to almost $32 billion by 2015.

Monitise, a provider of mobile banking services, is the first mobile-centric technology enabling business to use IBM's new center. With more than 30 million registered users and the value of payments and transfers across its platforms worth $88 billion annually, Monitise turned to IBM to help the company expand its mobile banking, payments and commerce ecosystem at cloud resiliency centers in RTP and Boulder, Colo.

"Banking, paying and buying on mobile is becoming an increasingly integral and recognizable part of daily life – so for us as a mobile money provider, delivering a quality, always-on service is essential," said Adam Banks, executive vice president of technology at Monitise, in a statement. "As we expand globally, this partnership with IBM allows us to provide a consistent, reliable customer service while having in place a proven cloud resiliency plan that ensures us that no matter the issue, our real-time service capabilities will not be impacted."

According to a survey by the Ponemon Institute, a substantial outage—one lasting more than an hour or two—costs a company more than $32,000 a minute on average. In addition, since any outage can be reported on social media within seconds, the longer systems remain down, the greater the impact will be on a company's reputation and future revenue.

"The work we're doing with Monitise at this new cloud resiliency center is a strong testament to IBM partnerships with enterprise clients to drive new innovation," said Mike Errity, vice president of IBM Business Continuity and Resiliency Services, in a statement. "By creating a new benchmark for delivering client continuity services in hybrid, public and private cloud environments, we meet the demands of businesses required to serve the around the clock needs of their clients."

This year, IBM will also be opening two new cloud based resiliency centers in Mumbai, India and Izmir, Turkey. These new facilities—which will join the 15 other global centers planned by SoftLayer and 150 resiliency centers—will speed up recovery times by virtually eliminating network latency while allowing businesses to manage federal and local data residency compliance regulations.

Meanwhile, IBM also announced key new cloud wins, including attaining business from technology startups that initially went with competing providers but that moved to IBM to take advantage of Big Blue's flavor of cloud expertise—particularly the Bluemix Platform as a Service (PaaS).