IBM Opening First SoftLayer Data Center in Australia

IBM made several SoftLayer cloud moves, including the launch of a new data center in Australia, along with new pricing for its bare metal servers.

IBM SoftLayer

IBM made a series of cloud-related announcements involving its SoftLayer cloud infrastructure, including the opening of Big Blue’s first SoftLayer data center in Australia.

IBM said SoftLayer plans to launch its first Australian data center in Melbourne in September. It will be the latest of 15 new data centers that IBM plans to open as part of a $1.2 billion global investment to strengthen and extend its cloud services in Asia Pacific and around the world.

As part of the overall IBM cloud push, the new onshore SoftLayer data center will meet Australian organizations’ demands for secure, in-country enterprise-grade IBM cloud services that can deliver hybrid, private and public cloud environments.

"Australia is an important market for IBM and SoftLayer. We are seeing a strong appetite for cloud in this market, particularly towards the hybrid cloud model,” said Lance Crosby CEO of SoftLayer, in a statement. “We are investing in Australia, combining and strengthening our existing cloud capabilities. We now offer customers high value, enterprise-grade hybrid cloud environment. IBM’s ability to offer Australian businesses in-country access to SoftLayer's global cloud infrastructure will further accelerate cloud adoption amongst a new breed of organizations that is constantly ready and responding to change.”

The Melbourne data center offers all of SoftLayer’s cloud services including bare metal and virtual servers, storage and networking, all in one integrated platform. Replicating the design of other SoftLayer data centers around the globe, the Melbourne facility will have capacity for more than 15,000 physical servers. A second Australian SoftLayer data center is planned to open later this year.

“Our industry is rapidly transforming and we need to be ready to quickly respond to these changes," said Peter Bourke, the director of Information Technology Scentre Group, owner and operator of Westfield in Australia and New Zealand, in a statement. “Today’s empowered consumer is looking for an integrated personalized shopping, lifestyle and entertainment experience. A hybrid cloud strategy will allow the flexibility and scalability to meet these needs. The SoftLayer offering provides an interesting option for a hybrid cloud environment.”

In addition, other Australian enterprises, as well as small and medium sized companies, start-ups and developers are all looking at IBM’s cloud infrastructure, including Rightship and Loft Group. Others like HotelsCombined are using SoftLayer to service more than 30 million visitors per month to their site, transacting in 120 currencies and 40 languages. And tech startups Digital Market Square, Bugwolf, Cartesian and Portland Software are developing applications on SoftLayer using IBM’s development platform Bluemix.

To advance its ecosystem in the country, IBM recently partnered with Avnet Technology Solutions, one of Australia’s largest IT distributors, to build a business partner network in Australia to deliver SoftLayer services to the midmarket.

IBM’s partner ecosystem continues to expand with local Managed Service Providers (MSPs) including Offis, Bendigo Community Telco and Integr8IT using SoftLayer to provide customers with a host of Infrastructure-as-a-Service (IaaS) solutions. SoftLayer is also being used by companies like Nexright. Cloud brokers and Platform-as-a-Service (PaaS) providers like Platformer and ISW have integrated SoftLayer into their cloud marketplace, while ISVs, software developers and integrators like Mutuality Corp, Aviarc, Certus, eMagine and Novatti are making business applications more accessible through Software-as-a-Service (SaaS) offerings delivered on SoftLayer, IBM said.