2Rometty Talks Transformation
3Channel Chief Boasts About One Channel Team
4Cloud: The New Growth Engine
5IBM Leads in Cloud On-ramps
6Show Me the Money
7Major Business Opportunities
Major opportunities for business partners include big data and analytics, cloud, mobile, social, security and the Internet of things, said Steve Mills, executive vice president of IBM Software and Systems. “Our model is to open the aperture for you to engage with customers,” Mills said. “We are hyper-focused on the ability to make money—when you make money, we make money.”
8The Cloud’s the Limit
9Watson Reseller Efforts
Stephen Gold, chief marketing officer of IBM’s Watson Group and vice president of partner programs and venture capital investments at IBM, said there are two types of channel partners for IBM’s Watson cognitive computing technology: resellers who take the finished Watson products and simply resell them to customers, and those who build out apps of their own based on Watson services and in turn sell them into the market. There are about 100 resellers selling things like Watson Explorer and other products. Plus, IBM has more than 180 partners that build their own Watson-based apps, Gold said.
10IBM Power Systems Optimized for Cloud
11Developers Have a Big Influence
During the IBM PartnerWorld Leadership Conference 2015 press conference, Carter said IBM and industry research indicates that developers influence up to 67 percent of the decisions being made within organizations.