2Highly Anticipated Event Each Year
Because of the rapid ascent of cloud computing and the onslaught of more and more connected devices for consumers and for enterprises, Salesforce has become a pivotal player in new-gen business tools and services. DreamForce, held at Moscone Center in downtown San Francisco, is the nerve center get-together of those customers, developers and corporate partners each year. It’s not a big commute for Salesforce staff, by the way; the company’s corporate office is literally a few blocks east on Market Street.
3130,000 Registrants, and Most of Them On-Site
DreamForce 2013 went all out for attendance, offering free keynote and show floor passes to anybody who wanted them. Paid registration was way up, too. Paid-up folks not only get access to the conference, but also will be able to see Green Day and Blondie in concert at AT&T Park and Tony Bennett later in the week.
4The Benevolent Mr. Benioff
5Canon’s Connected N-1 Camera
Benioff demonstrated Salesforce customer Canon’s newest creation, the N-1 camera, which has a one-button connection to service professionals. If a user has a problem with anything, or wants to connect with the company for an added feature, or anything else, all he or she has to do is push the button Benioff is showing here. Salesforce supplies the CRM (customer resource management) connection.
6Poof! Tesla Suddenly on Stage
7Philips’ Connected Toothbrush
8HP’s Whitman Makes an Appearance
CEO Meg Whitman of Hewlett-Packard joined Benioff on stage briefly to help introduce the new SuperPod, a co-op product of HP and Salesforce. Customers of Salesforce.com who want their own dedicated infrastructure within the vendor’s cloud will now be able to do it with this. The Salesforce Superpod will be based on HP’s Converged Infrastructure hardware and jointly developed and marketed by Salesforce.com and HP. They will be hosted in Salesforce.com’s data centers and cost customers extra money; pricing details weren’t provided.
The biggest news of the show is certainly about the Salesforce1 app development platform. The Salesforce1 CRM development platform isn’t so much a new product or service as is it a reassembly of existing products and services that also adds new functionality—mostly for mobile app development, eWEEK reported earlier this week.
10Blowing It Up at DreamForce
11Back to the Future
Huey Lewis and the News, a rock band big in the 1980s and 1990s, performed at 9 a.m. Nov. 19 to open the conference with “Back in Time” and “The Power of Love,” two of its biggest hits.