Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Database
    • Database
    • PC Hardware

    Intels Barrett: ITs Still Alive

    By
    Matthew Hicks
    -
    September 9, 2003
    Share
    Facebook
    Twitter
    Linkedin

      SAN FRANCISCO—The report of ITs death was an exaggeration; so says Intel Corp. CEO Craig Barrett.

      Sending a message resembling author Mark Twains famous quote, Barrett speaking here at OracleWorld sought to refute the premise of the recent Harvard Business Review article “IT Doesnt Matter,” by Nicholas Carr.

      Barrett went so far as to ride inside one of Ford Motor Co.s three Ford GT40 concept cars with its principle engineer to prove his point, asking a stream of onstage guests whether IT matters. The answer to a one: Yes.

      “If youre going to be competitive in todays economy, especially in the world economy, you need to tailor your business around the latest IT infrastructure,” said Barrett, whose Santa Clara, Calif., company is the worlds largest chip maker

      For Barrett, information technology has reached a stage where the question of whether it matters has already been answered conclusively. The real question is whether companies can use IT effectively to compete in an increasingly global economy where emerging economies are prepped to take on the established ones of the United States and Europe.

      In the Ford example, the Detroit automaker set an ambitious goal of designing a high-performance automobile to take on the likes of the Ferrari 360 within 22 months. To do it, a team of 34 used a range of virtual-reality technology to allow them to simulate CAD models of the new Ford GT against competitors. Production on the Ford GT is slated to start in the spring of 2004. The team even bought a Ferrari and picked it apart in order to create a lifelike simulation, said Jamal Hameedi, Ford GT program manager.

      “I couldnt imagine doing this without IT,” Hameedi said.

      Another of Barretts guests, Music Match Inc. CEO Dennis Mudd, said his company is on the verge of introducing a legal way of purchasing songs online. Though he didnt give a date for the launch, he said the service would provide a way for Music Match users to buy songs either from a personalized site that highlights songs likely to be of interest to a given user or from a site featuring the companys charts of top songs.

      Music Matchs move comes as the Recording Industry Association of America Inc. sues people who have shared large numbers of copyrighted songs on online peer-to-peer networks.

      “The music industry is in a crisis,” Mudd said. “The big solution is not going to happen until the legal alternative is better than the illegal opportunity in peer-to-peer.”

      Not only is IT still alive, Barrett said, but a set of trends should continue to keep IT relevant to enterprises and consumers. They include the convergence of computing, communications and content; the push toward open systems and standards; and IT solutions that emphasize higher performance at lower prices.

      “The constant demand for more and more and more with fewer resources is the biggest challenge we face,” Barrett said.

      Discuss this in the eWEEK forum.

      Matthew Hicks
      As an online reporter for eWEEK.com, Matt Hicks covers the fast-changing developments in Internet technologies. His coverage includes the growing field of Web conferencing software and services. With eight years as a business and technology journalist, Matt has gained insight into the market strategies of IT vendors as well as the needs of enterprise IT managers. He joined Ziff Davis in 1999 as a staff writer for the former Strategies section of eWEEK, where he wrote in-depth features about corporate strategies for e-business and enterprise software. In 2002, he moved to the News department at the magazine as a senior writer specializing in coverage of database software and enterprise networking. Later that year Matt started a yearlong fellowship in Washington, DC, after being awarded an American Political Science Association Congressional Fellowship for Journalist. As a fellow, he spent nine months working on policy issues, including technology policy, in for a Member of the U.S. House of Representatives. He rejoined Ziff Davis in August 2003 as a reporter dedicated to online coverage for eWEEK.com. Along with Web conferencing, he follows search engines, Web browsers, speech technology and the Internet domain-naming system.

      MOST POPULAR ARTICLES

      Big Data and Analytics

      Alteryx’s Suresh Vittal on the Democratization of...

      James Maguire - May 31, 2022 0
      I spoke with Suresh Vittal, Chief Product Officer at Alteryx, about the industry mega-shift toward making data analytics tools accessible to a company’s complete...
      Read more
      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Cloud

      IGEL CEO Jed Ayres on Edge and...

      James Maguire - June 14, 2022 0
      I spoke with Jed Ayres, CEO of IGEL, about the endpoint sector, and an open source OS for the cloud; we also spoke about...
      Read more
      Applications

      Cisco’s Thimaya Subaiya on Customer Experience in...

      James Maguire - May 10, 2022 0
      I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...
      Read more
      Big Data and Analytics

      GoodData CEO Roman Stanek on Business Intelligence...

      James Maguire - May 4, 2022 0
      I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×