MongoDB Empowers 'Giant Ideas' for Innovators

MongoDB establishes itself as the database provider for innovators with "giant ideas."

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NEW YORK—MongoDB, the company behind the popular open-source, eponymous NoSQL database, has undergone a rebranding of sorts, in that it now positions its flagship technology as the database for not just big, but giant ideas.

At its Launchpad event held at the American Museum of Natural History here Sept. 24, MongoDB CEO Dev Ittycheria said the database market is hitting a tipping point where MongoDB is poised for growth—particularly against legacy database management system (DBMS) vendors whose sales patterns are "unsustainable."

Ittycheria said he believes the future will be built on giant ideas largely based on software and data, with MongoDB opening up that world of software and data to innovators of all sizes, industries and geographies.

"Over the last 12 months we've accumulated a roster of customers that is second to none," he said. Speaking of giant ideas, "Starting a company in New York City to go after the legacy database companies is a giant idea," Ittycheria said, noting that MongoDB had to be more nimble and innovative than its competition. Beyond giant ideas, the company's tagline is that its technology is "for startups that want to be enterprises and enterprises that want to be startups."

For instance,, a startup that produces an artificial intelligence (AI)-powered personal assistant that schedules meetings for users, turned to MongoDB to support its natural language processing, supervised learning, analytics and email communication services.

"The schema flexibility and DevOps simplicity of MongoDB make it the best database for launching and scaling startups," said Alex Poon, COO and founder of, in a statement. "MongoDB was fundamental to our success early on, when we were changing the data model weekly, and remains so today, with our focus on continuous integration through weekly sprints. Without MongoDB, we would not be able to model such complex data for such a sophisticated solution so easily."

At the event, MongoDB announced that Urban Outfitters, the lifestyle specialty retail company that includes the Anthropologie, BHLDN, Free People, Terrain and Urban Outfitters brands, uses MongoDB for its e-commerce platform.

Urban Outfitters is building innovative customer experiences and chose MongoDB for its flexibility and performance, said Rob Frieman, director of e-commerce at Urban Outfitters, who spoke at the Launchpad event. With MongoDB, the retailer can quickly design and release innovative apps, while delivering a rich, consistent customer experience. In addition to its flexibility and performance, MongoDB provides high availability.

"As we looked to position our platform for growth, we wanted to select a product and partner with a company aligned with our goals," Frieman said. "With MongoDB, we're using a product proven to support our brands' performance needs throughout the year and especially at peak loads during the holidays. We can develop new features, adapt to changing requirements and spend more time delivering value."

MongoDB is a key component in Urban Outfitters' omni-channel strategy, enabling the retailer to move ahead across a variety of initiatives, including in-store pickup and personalization, to build a seamless customer experience.

"MongoDB is quickly becoming the backbone of the retail sector, inspiring e-commerce apps and ideas that were previously impossible," Ittycheria said. "Offering the combination of flexibility, high performance and no downtime, MongoDB continues to be the answer to modern retail requirements for e-commerce giants like Urban Outfitters."

Several large retailers—including Otto, The Gap, Chico's, Saks Fifth Avenue, Gilt, eBay and Under Armour—rely on MongoDB to create personalized, omni-channel customer experiences that drive revenue.

MongoDB also announced that Sprinklr, which provides an enterprise social technology platform, uses MongoDB to help solve big data challenges. Founded in 2009, Sprinklr was built on the premise that the rise of social would force brands to reimagine the way they interact with customers across all touch points, from customer service to recruiting and marketing. Today, Sprinklr provides enterprises with a social platform that enables employees across the front office to collaborate and more effectively engage with customers using one centralized system.