Oracle, Acxiom Partner For Master Data Management

Oracle is teaming up with Acxiom Corp. to offer a pre-packaged and integrated, content-rich, knowledge-based master data management tool.

The partnership between Oracle and Little, Ark.-based Acxiom, a provider of customer and information management tools, to bring to market a powerful, integrated MDM offering that will allow organizations to better understand their customers, help increase sales and marketing effectiveness and reduce overall cost of ownership with faster implementation and deployment, officials at both companies said in a joint statement.

“Pre-packaged, integrated and up-to-date consumer information is of critical importance for competitive, consumer facing, intensive industries such as financial services, retail and telecommunications,” said Oracle Vice President of MDM Strategy Pascal Laik. “Acxiom is a trusted partner among leading global companies and we are pleased to be working with them to combine our respective strengths and continue to demonstrate Oracles leadership and vision for the MDM market with our planned offering.”

By integrating Acxioms consumer data with Oracles MDM products, Oracle plans to provide customers with a pre-packaged, content-enriched customer information repository, officials said. This hybrid approach to customer data management will help clients conduct better, faster and easier MDM projects and allow them to perform targeted marketing campaigns to cross-sell and up-sell into existing customer accounts, officials contend.

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The planned release will also enable users to benefit from a plug-and-play marketing tool that will include Acxiom InfoBase prospect list in a Oracle-Siebel marketing application leveraging Oracles MDM-CDI foundation. The feature will help facilitate more effective, targeted, close-loop marketing campaigns at reduced costs by eliminating duplicate offers, Oracle officials said.

“With the knowledge-based MDM solution, Acxiom and Oracle are making a significant step towards providing an economically compelling pre-packaged third generation MDM solution,” said Chief Research Officer for CDI Institute Aaron Zornes, in a statement. “With this announcement, enterprises can expect fast time-to-value with accurate customer data in an economical and real-time offering.”

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