Sign of the Times

We brake for billboards

Reading the fine print on billboards sounds like a ridiculous idea as drivers go whizzing by at high speed, but Oracle may have hit upon something.

The companys signage on Route 101 just south of the San Francisco airport reflects real market conditions. While the message is almost impossible to absorb in midday, when cars are rushing by at 70 mph, there are plenty of drivers with lots of free time on their hands during rush hour to read and mull the message.

Too bad Oracle has to reprogram it every time theres a power blackout.