Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications
    • Development
    • Mobile
    • Networking

    AdMob Delivers iPad SDK

    By
    Darryl K. Taft
    -
    June 2, 2010
    Share
    Facebook
    Twitter
    Linkedin

      AdMob has announced that its iPhone OS software development kit now supports native iPad applications with new ad formats.

      In a June 2 blog post, AdMob CEO Omar Hamoui said, “Our iPad App SDK is available for all publishers to download and install in their applications. We had strong interest from developers in the SDK while it was in beta and we’re excited to make it generally available.”

      Hamoui continued, “Our new SDK is unified across all devices running the iPhone OS, which means that developers can download one binary for development across all Apple iPhone OS devices-iPhone, iPod Touch and iPad. AdMob’s unified iPhone SDK makes it easier for developers to quickly integrate our code and start monetizing their applications.

      “The new SDK supports two ad formats in native iPad applications: text and tile ads and image ads. Both of these ad formats are available in the three IAB [Internet Advertising Board] standard ad sizes: 300 by 250, 728 by 90 and 468 by 60.”

      Moreover, he said, “The new text and tile ad formats contain the same 35 characters as our standard CPC [cost-per-click] text ads and are easy to create directly in the AdMob interface. The 35 characters of text are automatically reformatted into all three ad sizes depending on which size ads publishers have implemented in their app.

      “Image ads become broadly available starting next week. We recommend [that] advertisers using image ads provide all three ad sizes to maximize the reach of their campaign.

      “We’re already working with advertisers to create compelling iPad campaigns. Amazon.com is currently running a campaign promoting their Kindle for iPad app.”

      Hamoui said AdMob also has “put together a sneak preview of the creative potential of iPad ads using HTML5. … We’re excited about the potential of the iPad for both advertisers and publishers and will continue to invest in providing best-in-class monetization and advertising solutions on this platform. Advertisers should note that any ads targeted to the iPhone OS include the iPad by default and it is also possible to target only iPad devices.”

      Hamoui explained that “AdMob was one of the first companies to launch ad units for both iPhone and Android applications.” Now, he said, “We’re helping to drive innovation on the iPad. We consider today’s launch of text and tile and image ads for iPad native apps to just be the starting point. We’re always thinking about what’s next and working to leverage the unique capabilities of mobile platforms to create engaging ad experiences.”

      Darryl K. Taft
      Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.

      MOST POPULAR ARTICLES

      Big Data and Analytics

      Alteryx’s Suresh Vittal on the Democratization of...

      James Maguire - May 31, 2022 0
      I spoke with Suresh Vittal, Chief Product Officer at Alteryx, about the industry mega-shift toward making data analytics tools accessible to a company’s complete...
      Read more
      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Cloud

      IGEL CEO Jed Ayres on Edge and...

      James Maguire - June 14, 2022 0
      I spoke with Jed Ayres, CEO of IGEL, about the endpoint sector, and an open source OS for the cloud; we also spoke about...
      Read more
      Applications

      Cisco’s Thimaya Subaiya on Customer Experience in...

      James Maguire - May 10, 2022 0
      I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...
      Read more
      Cloud

      Yotascale CEO Asim Razzaq on Controlling Multicloud...

      James Maguire - May 5, 2022 0
      Asim Razzaq, CEO of Yotascale, provides guidance on understanding—and containing—the complex cost structure of multicloud computing. Among the topics we covered:  As you survey the...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×