Adobe Systems announced Adobe Flash Player 11 and Adobe AIR 3 software to enable the next generation of immersive application experiences across devices and platforms, including Android, Apple iOS (via AIR), BlackBerry Tablet OS, Mac OS, Windows, connected TVs and other platforms.
As the game console for the Web, Flash Player 11 and AIR 3 allow game publishers to instantly deliver console-quality 2D and 3D games over the Internet to nearly all PCs and many other devices.
In an interview with eWEEK, Anup Murarka, Adobe's director of product marketing, said user expectations have changed in a few areas, including general-purpose applications, gaming apps and premium video apps.
"What's relevant is the role of Flash vis-a-vis HTML," Murarka said. "There are three categories where Flash will continue to differentiate itself: in gaming, in video and media rich apps, and in data-driven apps. In HTML5 there are exciting opportunities. We see this as a business opportunity. We're doing a lot with Dreamweaver and new products like Adobe Edge in this regard. And you'll see us produce and create more products for that area as well."
Adobe officials said media companies can take advantage of new features to seamlessly deliver protected feature-length, cinema-quality HD video through the Web, in mobile apps and even with surround sound for connected TVs. Flash Player 11 and AIR 3 provide a cross-device entertainment platform, enabling the best in online gaming and premium video while helping content publishers reach the broadest possible audience with highly leveraged development investments.
Moreover, Adobe officials said dozens of new features in Flash Player 11 and AIR 3 allow developers to deliver a new class of gaming and premium video experiences, as well as sophisticated, data-driven applications with back-end systems integration across devices, including the iPhone and iPad via AIR. AIR native extensions add support for unique device features and native code libraries, empowering developers to freely choose the right mix of Flash, HTML5 and native code to provide powerful user experiences across PCs and devices.
Flash Player 11 and AIR 3 will be publicly available in early October. Flash Builder and Flex, Adobe's open-source framework for building mobile, Web and desktop apps, will offer support for the new features in an upcoming release before the end of the year, Adobe said.
"With this milestone release Adobe pushes the envelope of what is possible on the Web with a typical PC and opens up a new world of immersive, high-performance gaming experiences," Danny Winokur, vice president and general manager of Platform at Adobe, said in a statement. "Flash offers the best way for content owners to deliver their most demanding experiences, including games, premium video and sophisticated data-driven apps, to all of their users, while HTML5 tools such as Adobe Edge and Dreamweaver are ideal for building interactive Web pages, rich ads, branded microsites and general-purpose mobile applications."