As Adobe enters into a new round of competition with Microsoft for the hearts and minds of developers and designers, the design tools leader knows it must rely on the help of its partner ecosystem to help spread the word about Adobe's new technologies and wizardry.
For instance, at the recent Adobe MAX 2008 conference for Adobe users and developers, Qualcomm announced the availability of a new SDK (software development kit) for Qualcomm's new Brew Mobile Platform (Brew MP). Brew MP is a mobile operating system platform that supports handsets and mobile devices across virtually all market tiers and across all 3G technologies. The Brew MP SDK is a more open and flexible development environment that enables developers and designers to easily create innovative new applications, widgets and custom user interfaces for mass-market handsets and mobile devices.
Moreover, in addition to enhanced support for native application development, the Qualcomm SDK provides a full suite of tools and features including integrated Adobe Flash technology. This integration allows developers using Adobe's content and Web creation tools to seamlessly author applications for Brew MP devices.
"The Brew Mobile Platform SDK bridges the gap between the mobile application and Web development communities," said Steve Sprigg, senior vice president of engineering for Qualcomm CDMA Technologies. "With the Brew MP SDK, Flash developers can use familiar and powerful Adobe tools to publish compelling mobile applications quickly and easily for mass-market handsets used by mobile consumers worldwide."
"Adobe has an extensive developer community creating rich content with Adobe Flash technology," said Gary Kovacs, general manager and vice president, Mobile and Devices at Adobe, in a statement. "Brew MP enables Flash developers to create applications that integrate the functionality of a wide variety of devices with Web content and services. The release of the Brew MP SDK is an important milestone in achieving the vision of the Open Screen Project, of which Qualcomm is a member. It helps put us on a solid path to deliver our shared long-term vision to deliver consistent, rich experiences across all screens."
Indeed, the Brew technology is going to help Adobe promote its Open Screen Project to enable rich experiences across a variety of screens users have in their daily lives, such as phone, desktop and TV.