Adobe Renames Flash Professional in Nod to HTML5

Adobe announces it is renaming Flash Professional to Adobe Animate CC, as the company moves to further support HTML5.

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After nearly two decades, Adobe's Flash is going by the wayside in favor of HTML5-based technology.

Adobe announced it is renaming Flash Professional to Adobe Animate CC, starting with the next release in early 2016. Adobe Flash is a software platform for creating vector graphics, animation, browser games, rich Internet applications, desktop applications, mobile applications and mobile games.

The company has protected its Flash franchise for years, even providing HTML5 support. However, lately, more and more of the developers have been opting for HTML5 over Flash. HTML5 is an open platform.

"Because of the emergence of HTML5 and demand for animations that leverage web standards, we completely rewrote the tool over the past few years to incorporate native HTML5 Canvas and WebGL support," said Rich Lee, a senior product marketing manager for Creative Cloud Web products, in a blog post. He said Flash Professional is being renamed to "more accurately represent its position as the premier animation tool for the web and beyond."

Adobe officials said the company has a history of pioneering and advancing industry standards—and where none exist, Adobe creates them, according to a post by Adobe's corporate communications team. The company maintains that Flash has played a leading role in bringing new capabilities to the Web. From audio and animation to interactivity and video, Flash has helped push the Web forward, the post said.

Yet, "Today, open standards like HTML5 have matured and provide many of the capabilities that Flash ushered in," Adobe said in the post. "Our customers have clearly communicated that they would like our creative applications to evolve to support multiple standards and we are committed to doing that. So today we are announcing Animate CC, previously Flash Professional CC, which will be Adobe's premier web animation tool for developing HTML5 content while continuing to support the creation of Flash content. Adobe Animate CC will be available in early 2016. In addition, Adobe will release an HTML5 video player for desktop browsers, which will complement Adobe's support for HTML5 on mobile."

Lee said that today more than a third of all content created in Flash Professional uses HTML5, reaching over one billion devices worldwide. "It has also been recognized as an HTML5 ad solution that complies with the latest Interactive Advertising Bureau (IAB) standards, and is widely used in the cartoon industry by powerhouse studios like Nickelodeon and Titmouse Inc.," he said in his post.

Lee further noted that Animate CC will continue supporting Flash (SWF) and AIR formats as first-class citizens. In addition, it can output animations to virtually any format—including SVG—through its extensible architecture.