Google (NASDAQ: GOOG) Feb. 28 said it has improved application statistics in its Android Market to help publishers get a better handle on how users are accessing and interacting with their applications.
Launched nearly a year ago, application statistics make up a set of dashboards in the developer console that shows publishers’ installation download numbers across countries, platform versions, device models and other metrics.
The dashboard also shows aggregate distribution for all application installs from Android Market, giving developers an idea about how their applications play relative to the rest of the Market. As of today, each dimension is now displayed in a dedicated tab.
There are also new installation metrics that show how each app has been installed by unique users and unique devices.
Publishers will now see active installs, total installs, daily installs and numbers of apps that have been uninstalled. Publishers will also see active installs, daily installs, uninstalls, and upgrades on specific smartphone and tablet models as well.
Google is also making it possible for developers to track app performance across mobile operators or specific app updates. The app stats dashboard also has timeline charts for all metrics and dimensions, depicting app installation peak. The idea is that publishers can better target promotions or app improvements.
The company is also making it possible for developers who track their stats with another tool to download those stats in a single comma-separated value (CSV) file for export.
The Android Market has come a long way since its 2008 launch, with perhaps the most significant change being the ability for users to download apps from the Android Market Webstore to any of their devices.
Google has also enabled application payment in more countries, carrier billing options, and retooled the Market client with content ratings.