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Vitria Technology Inc. today announced a new family of enterprise application integration products that address businesses needs to meet legislative and market demands.
The companys Vitria Collaborative Applications, which includes five new collaborative applications available today and more in the works, address specific vertical markets integration needs.
The four out-of-the-box integration offerings Vitria released today targets the healthcare, manufacturing, finance and utilities sectors. A fifth application, VCA for Collaborative Information Modeling [CIM], is a horizontally aligned application for connecting commonly used enterprise applications from software makers Oracle Corp., PeopleSoft Inc., SAP AG and Siebel Systems Inc. CIM also provides a single view of customers, orders and inventory among customer relationship management and enterprise resource planning systems.
Developing integration applications is a big step for Vitria which, like its competitors, is struggling to find a viable niche to settle in as the EAI market becomes more productized.
“We believe collaborative applications are the next generation, where companies are moving from having a tool kit [for integration] to applications, reducing time to market from months to day,” said Dale Skeen, founder and CTO at Vitria, in Redwood Shores, Calif.
Addressing a need for companies to be able to integrate quickly – and inexpensively – as they comply with industry requirements and regulations, Vitria is offering VCA for Health Insurance Portability and Accountability Act [HIPAA] 2.0 for the healthcare and insurance industries and Global Straight Through Processing [GSTP] 2.0 for the financial industry.
Two additional applications are specific to the manufacturing and utilities sector. The manufacturing offering addresses demand management while the utilities application address outage management.
Vitrias Skeen likens the companys collaborative applications move to Oracles evolution.
“They first sold a database platform, then database centric applications that extended the business model,” said Skeen. “So were following the same sort of business plan. We started with the integration platform and well continue that, but we want to expand that to have collaborative applications.”
For intra-company application integration, Vitria is expected to ship what it calls business objects – enhancements to its integration server that takes incoming data in any format and translates that into multiple formats for delivery to ERP, inventory and other back-end applications.