Call Me Desperate

Marketing Mistakes Dept.

It must be getting tougher to get attention in these difficult times. Check out the latest e-mail release from High Road Communications, representing PlateSpin Inc: Subject: Viagra for Service Providers: Raising Efficiencies.

The first line of the press release advised that "Service providers are dropping like flies." The rest of the piece—about PlateSpins remote monitoring and provisioning products for servers—abandons the Bob Dole approach and gets down to business.

A word of caution: Sex may sell cars and consumer magazines, but it hasnt exactly done much for server byproducts.