Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications
    • Development
    • Mobile
    • Networking

    Developers to App Stores: Show Us the Money!

    By
    Darryl K. Taft
    -
    May 11, 2010
    Share
    Facebook
    Twitter
    Linkedin

      In a recent Evans Data study, a large majority of surveyed developers said they are dissatisfied with the 30/70 split they get from developing applications for popular app stores.

      In its Spring North American Development Survey, Evans Data found that 80 percent of surveyed developers in North America said they think they should receive more than 70 percent of the revenue generated by their applications in an app store.

      Evans Data surveyed more than 490 developers to get their perspective. Only 15 percent of respondents said they preferred app stores as the distribution model for their applications. Yet, more than half of the developers said they prefer direct sales to end users or enterprises as the distribution model for applications.

      The app store model became popular with Apple’s iPhone and has emerged on several other platforms, including those from other smartphone providers and carriers. The app stores give developers, particularly small developers and one-person shops, access to a vast network of potential customers. App store operators obviously believe the power of their distribution channel warrants the 30 percent fee they charge. However, as this Evans Data study shows, many developers believe they should get a larger chunk of the revenue from their applications.

      Moreover, the Evans Data survey revealed that developers also take issue with the restrictions imposed by app stores on price and content. More than 70 percent of respondents said they thought app stores should not impose any restrictions on price, and while a third thought content restrictions were acceptable, almost half thought there should be none at all.

      “Virtually all of the best known app stores have fallen in line directly with the 30/70 revenue split that Apple introduced, but there could be a big upside for any vendor bold enough to deviate,” Janel Garvin, CEO of Evans Data, said in a statement. “If the app store is more a strategic asset than a revenue center, then providing the developer with a better revenue share model could go a long way toward promotion of that particular distribution channel and thus growth of market share for a technology.”

      Another highlight of the survey was that 10 percent of respondents said they currently use Objective C, the primary language used to develop applications for Apple’s iPhone and other products such as the Mac, iPad and iPod-and that number is expected to grow to almost 12 percent in 2011.

      In addition, 36 percent of developers surveyed said they plan to include services that communicate with messages formally defined via XML Schema, and 64 percent said they use agile development techniques at least some of the time.

      The Spring North American Development Survey is the latest in a 12-year series of surveys of developers in North America by Evans Data.

      Darryl K. Taft
      Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.

      MOST POPULAR ARTICLES

      Big Data and Analytics

      Alteryx’s Suresh Vittal on the Democratization of...

      James Maguire - May 31, 2022 0
      I spoke with Suresh Vittal, Chief Product Officer at Alteryx, about the industry mega-shift toward making data analytics tools accessible to a company’s complete...
      Read more
      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Big Data and Analytics

      GoodData CEO Roman Stanek on Business Intelligence...

      James Maguire - May 4, 2022 0
      I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
      Read more
      Applications

      Cisco’s Thimaya Subaiya on Customer Experience in...

      James Maguire - May 10, 2022 0
      I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...
      Read more
      Cloud

      Yotascale CEO Asim Razzaq on Controlling Multicloud...

      James Maguire - May 5, 2022 0
      Asim Razzaq, CEO of Yotascale, provides guidance on understanding—and containing—the complex cost structure of multicloud computing. Among the topics we covered:  As you survey the...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×