The issue was raised by Google software engineers Erik Hendriks and Michael Xu and Google Webmaster trends analyst Kazushi Nagayama in a May 23 post on the Google Webmaster Central Blog.
That step, however, can affect how pages are then seen by Google’s search engine, they wrote.
“Sometimes things don’t go perfectly during rendering, which may negatively impact search results for your site,” they wrote. Several issues have come up that need to be analyzed by Webmasters so that their page rankings are not harmed.
In addition, if a business Web server “is unable to handle the volume of crawl requests for resources, it may have a negative impact on our capability to render your pages,” they wrote. “If you’d like to ensure that your pages can be rendered by Google, make sure your servers are able to handle crawl requests for resources.”
Google is working on a tool for developers that will help them better understand how Google renders their sites, according to Hendriks, Xu and Nagayama. “We look forward to making it available for you in the coming days in Webmaster Tools.”
Google is often working to help Webmasters and companies improve their websites for more interactions with users and customers.
Earlier in May, Google advised companies that they should tailor their websites for customers who use other languages if they want to increase their international sales and footprints, according to an earlier eWEEK report. To do that, Google created a helpful list of suggestions that business can use to add foreign language capabilities for their sites, especially their home pages, as well targeting specific content for users in other countries.
In April 2014, Google refreshed its free online Webmaster Academy course to provide even more tips and information to beginning webmasters to help them improve their website skills. The new Webmaster Academy includes expanded information on how beginning webmasters can build great websites that are valuable and attractive to users, as well as details about how to build sites that will be seen by Google’s search engine before displaying them to users in search. The course was started two years ago.
In March 2014, Google unveiled a new Google Maps Embed API that aims to make it easier for website designers to place detailed Google Maps into Web pages so that customers can locate their physical locations more easily. The new API improves on a previous move by Google in December 2013, when the search giant began allowing Website owners and bloggers to embed and use Google Maps images for free.
In December 2013, Google provided a checklist for website developers to help them ensure that the sites that they build and maintain are always optimized to work well on mobile devices so that sales can be closed and revenue can be generated. The checklist includes relevant studies and business cases as well as videos and slides explaining how to use Google Analytics and Webmaster Tools to understand mobile visitors’ experiences and intent, according to an eWEEK report.