Google Encourages Developers to Create Art Using Code

Google is helping promote DevArt, a new type of art that is made with software code, to encourage developers to assemble artistic code in creative new ways.

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Google isn't just about code. It's also about art and creativity and the expression of new ideas, which is why Google is now helping promote a global competition to find an up-and-coming developer artist who pushes the boundaries of art using code.

That's the idea behind a new Google initiative to join with the Barbican in London, Europe's largest multi-arts and conference venue, to find, publicize and sponsor a developer who will join a rising group of interactive artists who are creating amazing projects and work using code.

"I sometimes hear phrases like 'Artists create, developers code,' but nothing could be further from the truth," Paul Kinlan, a Google developer advocate, wrote in a Feb. 5 post on the Google Developers Blog. "We are all a creative bunch with a passion for exploring and creating amazing works that push the boundaries of what we believe is possible with modern computing technology. Sometimes we just need some inspiration and an outlet."

That's where the joint effort between Google and the Barbican come in. The two groups will "celebrate the creative use of technology with a DevArt interactive gallery, as part of the Digital Revolution exhibition" that will be built at the Barbican Centre in London and also displayed online. "And we want you to be a part of it," wrote Kinlan.

"As part of this exhibition, we're looking for the next up-and-coming developer artist," he wrote. "This is your opportunity to express your creativity in new ways, and to have your work featured in the Barbican and seen by millions of people around the world."

So what exactly is DevArt?

"DevArt is a new type of art," a Google spokesman told eWEEK. "It is made with code, by developers that push the possibilities of creativity and technology. DevArt is the opportunity to open their creative process, share their art with the world and be a part of a new movement in art."

To create this concept, Google has commissioned three of the world's finest interactive artists, Karsten Schmidt, Zach Lieberman, and duo Varvara Guljajeva and Mar Canet, to create their own all-new installations in the DevArt section of the Digital Revolution exhibition this summer, according to the Google spokesman.

"The commissioned interactive artists will open up their creative process and offer a rare, unique look into their way of using a palette of modern Web technologies, including Google APIs, products and services. You will be able to follow their journey—from concept and early sketches to the finished piece—through regular updates on their respective Project Pages. By sharing their creative process, the artists hope to involve and inspire the participating community of creative coders to do the same."

Interested developers can enter the competition and begin creating their projects using a Github account and a browser to visit to show Google what they intend to create, according to the rules. "From there, we'll pick one creator whose work will sit alongside some of the world's finest interactive artists who are also creating installations for DevArt: Karsten Schmidt, Zach Lieberman, and the duo Varvara Guljajeva and Mar Canet," wrote Kinlan.

All entries must be received by March 28 at 18:00 GMT.