Innovate 2011

IBM opens its Innovate 2011 conference, the Rational software development conference, in Orlando, Fla.

Felicia Day, star of the Web series The Guild and former star on the TV show Buffy the Vampire Slayer, acts as hostess/emcee at the Innovate conference.

A flashmob dance breaks out featuring people planted in the audience on Day 1 of the Innovate conference.

Gina Poole, vice president of marketing at IBM Rational, and Innovate emcee Felicia Day welcome attendees to the conference.

Poole applauds the new technology announced at the Innovate 2011 conference.

In his keynote, Kristof Kloeckner, general manager of IBM Rational, talks about software and systems delivery.

Walker Royce, chief software economist at IBM Rational, discusses improving software econometrics during the show.

Robert LeBlanc, senior vice president of middleware software at IBM, talks about the importance of integration for software developers.

At a press conference during Innovate 2011, Poole, Kloeckner and Mike ORourke, vice president of product strategy and delivery at IBM Rational, answer questions about the days announcements.

IBM Rational outlines the transformation of software and systems delivery into an outcome-driven business process.

IBM shares four keys to transforming software and systems delivery into an outcome-driven business process.

IBM Rational and its partners display their latest products to help developers in the Expo Center at Innovate 2011.

IBM showcases the software and simulation tools that helped General Motors engineers design and develop the software in the advanced control systems on the 2011 Chevrolet Volt, which was designed and engineered in just 29 months. The Volt features 10 million lines of code.

John McDonald, far left, CEO, CloudOne, is joined by his team. CloudOne delivers all the benefits of the Rational software development tools, with the added value of an elastic, on-demand model.

Peter Rasmussen, senior vice president at Danske Bank, talks about how the bank uses Rational tools to build solutions.

Going with its mantra that software is everywhere, IBM placed coded symbols around the conference for attendees to scan and be a part of a Smarter Conference.

IBMs new software tools announced at Innovate 2011 are based on Jazz. IBM Rational Jazz is the next-generation technology platform for collaborative software delivery. It is designed to make software delivery more collaborative.

Steve Mills, senior vice president and group executive for IBMs Software & Systems group, talks to attendees about doing more with less.