IBM opens its Innovate 2011 conference, the Rational software development conference, in Orlando, Fla.
2Felicia Day
Felicia Day, star of the Web series The Guild and former star on the TV show Buffy the Vampire Slayer, acts as hostess/emcee at the Innovate conference.
3Flashmob
A flashmob dance breaks out featuring people planted in the audience on Day 1 of the Innovate conference.
4Welcome
Gina Poole, vice president of marketing at IBM Rational, and Innovate emcee Felicia Day welcome attendees to the conference.
5Cause for applause
Poole applauds the new technology announced at the Innovate 2011 conference.
6Kristof Kloeckner
In his keynote, Kristof Kloeckner, general manager of IBM Rational, talks about software and systems delivery.
7The economics of software
Walker Royce, chief software economist at IBM Rational, discusses improving software econometrics during the show.
8Robert LeBlanc
Robert LeBlanc, senior vice president of middleware software at IBM, talks about the importance of integration for software developers.
9Press Conference
At a press conference during Innovate 2011, Poole, Kloeckner and Mike ORourke, vice president of product strategy and delivery at IBM Rational, answer questions about the days announcements.
10Transformation of Software Delivery
IBM Rational outlines the transformation of software and systems delivery into an outcome-driven business process.
11Transformation Keys
IBM shares four keys to transforming software and systems delivery into an outcome-driven business process.
12Expo Center
IBM Rational and its partners display their latest products to help developers in the Expo Center at Innovate 2011.
13Chevy Volt
IBM showcases the software and simulation tools that helped General Motors engineers design and develop the software in the advanced control systems on the 2011 Chevrolet Volt, which was designed and engineered in just 29 months. The Volt features 10 million lines of code.
14CloudOne
John McDonald, far left, CEO, CloudOne, is joined by his team. CloudOne delivers all the benefits of the Rational software development tools, with the added value of an elastic, on-demand model.
15Danske Bank
Peter Rasmussen, senior vice president at Danske Bank, talks about how the bank uses Rational tools to build solutions.
16Software Is Everywhere
Going with its mantra that software is everywhere, IBM placed coded symbols around the conference for attendees to scan and be a part of a Smarter Conference.
17Jazz
IBMs new software tools announced at Innovate 2011 are based on Jazz. IBM Rational Jazz is the next-generation technology platform for collaborative software delivery. It is designed to make software delivery more collaborative.
18Steve Mills
Steve Mills, senior vice president and group executive for IBMs Software & Systems group, talks to attendees about doing more with less.
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