Close
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Menu
Search
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications
    • Development
    • IT Management
    • Mobile

    iPhone App Programmers Become Priority for Morph Labs

    By
    Clint Boulton
    -
    August 11, 2008
    Share
    Facebook
    Twitter
    Linkedin

      In the wake of Apple CEO Steve Jobs telling The Wall Street Journal that there have been more than 60 million apps downloaded from Apple’s iPhone App store, software maker Morph Labs has launched an application support program for iPhone developers.
      Morph Labs is one company in a big cloud of PAAS (platform as a service) software providers looking to let programmers write applications and host them on its own infrastructure.
      Morph, Coghead, Amazon.com’s Amazon Web Services, Google, Salesforce.com, Elastra, Etelos and Bungee Labs are among the computing vendors looking to host software for developers or businesses that don’t have the capital to buy computer servers and storage arrays, or even an IT staff to maintain the application once it’s up and running.
      In this cloud computing paradigm, another example of how the Web is being used to leverage new business opportunities, programmers write an application, upload it to their platform of choice, and let the service provider deploy and maintain it.
      Morph Labs CEO David Abramowski told me the new program for iPhone Web application developers will let them build applications based on Ruby on Rails, Java and Grails and deploy them to the Morph AppSpace service, a managed environment for running Web applications. PHP support is forthcoming.

      Programmers upload applications to Morph’s data center routing facility, which spins the apps off into an Internet cloud hosted by Amazon Web Services’ EC2 (Elastic Compute Cloud) and S3 (Simple Storage Service).
      More detail about the nuts and bolts operations: Abramowski said the Morph Application Platform “reverse-virtualizes” the servers, aggregating the servers underneath the platform instead of atop it.

      The computing environment is bundled together in a computer cube, which Morph charges $1 per day to run. Morph’s entry-level service is a two-cube system. Morph can place as many cubes as it wants in the cloud, allowing the apps to scale.

      Morph’s systems administrators then track the bandwidth, providing monitoring and up-to-the-minute database backups 24/7. If a computing cube goes down at Amazon, Morph can reroute its customers around that to stay online.
      That Morph would cozy up to Apple’s iPhone Apps programmers makes sense for a 1-year-old company looking to build up its customer base. Apple launched the App Store July 11, one month ago today, with 550 applications for the iPhone and the iPod Touch.
      More than 10 million iPhone Apps were downloaded in the first three days. Apple skipper Jobs told the Journal Aug. 11 that the number has ballooned to 60 million downloads.
      This makes it easily one of the most successful Web app platform launches in the history of the Internet, and certainly in the briefer history of the mobile Web.
      Now, suppose a single programmer creates an app and puts it on iPhone App Store, and it proves extremely popular. Most programmers won’t know how to scale that infrastructure, which is why Morph’s opportunity is big.

      Indeed, Morph hopes to tap the rabid application programming base for the iPhone to help programmers target the over 5 million iPhone users worldwide.

      I believe PAAS providers such as Morph can do a fine job of gaining traction by folding programmers’ applications under its wing and letting them flourish.
      The key, of course, will be uptime. We just got a taste of what happens when Google’s Apps go down in the cloud. Morph, which is just starting out, can’t afford such disasters.
      In the meantime, Morph Labs has created an iPhone developer information center to support iPhone Web app developers.

      Avatar
      Clint Boulton

      MOST POPULAR ARTICLES

      Android

      Samsung Galaxy XCover Pro: Durability for Tough...

      Chris Preimesberger - December 5, 2020 0
      Have you ever dropped your phone, winced and felt the pain as it hit the sidewalk? Either the screen splintered like a windshield being...
      Read more
      Cloud

      Why Data Security Will Face Even Harsher...

      Chris Preimesberger - December 1, 2020 0
      Who would know more about details of the hacking process than an actual former career hacker? And who wants to understand all they can...
      Read more
      Cybersecurity

      How Veritas Is Shining a Light Into...

      eWEEK EDITORS - September 25, 2020 0
      Protecting data has always been one of the most important tasks in all of IT, yet as more companies become data companies at the...
      Read more
      Big Data and Analytics

      How NVIDIA A100 Station Brings Data Center...

      Zeus Kerravala - November 18, 2020 0
      There’s little debate that graphics processor unit manufacturer NVIDIA is the de facto standard when it comes to providing silicon to power machine learning...
      Read more
      Apple

      Why iPhone 12 Pro Makes Sense for...

      Wayne Rash - November 26, 2020 0
      If you’ve been watching the Apple commercials for the past three weeks, you already know what the company thinks will happen if you buy...
      Read more
      eWeek


      Contact Us | About | Sitemap

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Property of TechnologyAdvice.
      Terms of Service | Privacy Notice | Advertise | California - Do Not Sell My Information

      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×