Who loves ya, baby? Well, it appears Microsoft does if you are an AJAX developer building mobile applications.
According to published reports, Microsoft is working on an AJAX-style mobile application development environment code-named Kojax, designed to help developers create mobile applications, purportedly for use in emerging markets. AJAX is a Web development technique used for creating interactive Web applications.
The code name for the technology brings to mind Kojak, the tough, bald-headed, lollipop-licking cop from 70s-era TV crime drama of the same name. Kojak's catchphrase was, "Who loves ya, baby?" Microsoft must be hoping AJAX developers will dig Kojax. However, the company would not comment on the project.
Foley also noted that the types of applications expected to be created with Kojax will be:
"More like a virtual wallet for online payments, a group messaging service and photo-sharing app-things that build on top of Windows Live for Mobile services. Some of these Kojax-based applets will [be] ad-funded; others will likely be transaction- and subscription-based."
Microsoft was instrumental in the creation and continued evolution of AJAX, including offering its own ASP.NET AJAX tooling.
Meanwhile, Foley says Kojax may be related to Microsoft's Unlimited Potential initiative, which focuses on emerging markets. If so, smart move. Smartphone use in emerging markets is growing rapidly, as many countries that lack sufficient land-line infrastructure have become ripe markets for cellular technology. And users in those countries are buying smartphones as a primary means of Internet access.
Meanwhile, if Kojax is a success, maybe next we'll see "Lojax," an AJAX-based mobile application that helps users find their lost cell phones.