Marco Argenti

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Marco Argenti

Marco Argenti, senior vice president of developer experience and marketplace at Nokia, displays some of his passion for the development landscape around Windows Phone.

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Matt Bencke, general manager of developer and marketplace at Microsoft and Argenti's counterpart at the software giant, talks about the new ecosystem the companies hope to cultivate.

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Bencke's slide on the new ecosystem points to the work that needs to be done.

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People vs. Icons

Bencke takes a jab at the Apple iPhone and its tens of thousands of apps, noting that Windows Phone is more in tune with people than with icons.

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The Foundation

Bencke's slide lays out the foundation of the Windows Phone opportunity for developers.

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Russell Wolff, executive vice president and managing director of ESPN International, says Nokia and Windows Phone are the perfect fit for ESPN's mobile focus.

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ESPN delivers an exclusive ESPN Hub offering to Nokia Lumia Windows Phone users.

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EA Sports

Barry Cottle, executive vice president and general manager of EA Interactive at Electronic Arts, discusses how EA is putting its content on the Nokia Windows Phone-based devices.

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Sesame Street

Terry Fitzpatrick, chief content and distribution officer at Sesame Street, outlines how Sesame Street works with Nokia.

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Read With Elmo

One of the key apps from Sesame Street on the Nokia platform is a teaching app called "Read with Elmo."

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Twist Mobile

Virat Khutal, founder and CEO of Twist Mobile, credits Nokia and Windows Phone for some of his company's success.

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New Developer Guru

Nokia announced the hire of Richard Ferris as global head of developer relations.

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Teaming on Developer Opportunity

Brandon Watson, senior director of Windows Phone 7 development at Microsoft (left), and Reggi Hutcherson, director of Windows Phone developer experience at Nokia, join forces to tell developers why Windows Phone on Nokia is worth the wait.

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Developers talk about the Windows Phone opportunity. From left are: Scott Collison, vice president of mobile and connected platforms at IDC; Louis Gump, vice president for mobile at CNN; Andreas Lieber, director of business development for mobile at Groupon; Holger Luedorf, vice president of mobile and international at Foursquare; and Martjin Jansen, vice president of marketing and product at eBuddy.

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The ticker ribbon around the Nokia World "experience" floor highlights Nokia's new phones.

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The Developer Opportunity

Nokia sees the opportunity for developers as so rich that they wrote it on a wall.

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10 Million

The Nokia Store sees 10 million downloads a day.

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