Through the use of the Adobe Flex 3 Framework, Rombla gives designers control over every element of every page, including style, layout and content, without forcing them to write a line of code, Lang said. And Rombla provides true WYSIWYG editing that is powerful enough to meet the needs of designers and yet easy enough for their clients to use, he said.
"There are a number of online Web site builders on the market," Lang told eWEEK in an interview. "But what makes Rombla different is that the others offer the business the ability to cut out the designer. But at the end of the day there's an important ingredient needed in any good Web site, and that is artistic talent. You suffer when you try to cut the designer out. So we had to build a product that was easy enough for the business owner, and also sophisticated enough for the designer."
Piria also set out to create a community space where business owners and designers could meet, Lang said.
Rombla offers a rich design environment by tightly integrating with online design tools such as Adobe Kuler color palettes, content sources such as Flickr, YouTube and Google Maps, and utilities such as PayPal for shopping and payment, Lang said. For example, within Rombla a designer can find content online and drag and drop it onto any page, he said. In addition, Rombla includes a content management system that makes it easy to create forms and view data.
"We created Rombla to give designers and their clients a better way of working together," Lang said. "Designers can focus their talent on creating compelling designs and their customers can contribute content and keep their site up-to-date. This frees designers from their least profitable task and gives clients a cost-effective way to modify their site's content and optimize its effectiveness."
Rombla also solves a limitation with online Web site building solutions that lock sites to a single hosting provider, Lang said. Web sites built with Rombla can be saved, shared, edited and published to any Web domain. This allows designers who offer hosting services to easily deploy Rombla sites to their managed domains.
Piria plans to expand Rombla's site sharing capabilities with the Rombla Marketplace, which will give designers a way to showcase and sell their designs and design services. Rombla Marketplace will be part of the commercial release in early 2009.
However, Rombla is available now as a beta at no cost at www.rombla.com.