Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Subscribe
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Subscribe
    Home Development
    • Development
    • IT Management

    Sun Says No to Online Advertising

    Written by

    Darryl K. Taft
    Published May 9, 2008
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      SAN FRANCISCO-Despite creating new technology to enable developers to essentially inject advertising into applications they develop, Sun Microsystems officials say they have no interest in getting into the online advertising game.

      At the JavaOne conference here, Sun announced Project Insight, an effort to enable developers to “instrument” their applications in such a way that they can glean information about who is using the applications and how they are used. Another part of the Project Insight technology is the ability for developers to inject advertising into applications to enable developers to further monetize their efforts, company officials said.

      However, Sun has no interest itself in getting into the online advertising game dominated by Google and coveted by Microsoft and others, despite the potential windfall in revenue.

      Rich Green, Sun’s executive vice president of software, told eWEEK the Project Insight technology certainly could set Sun up to participate in the online advertising arena in some fashion, but it is not a goal. For one, the market is no easy pickings-witness Microsoft’s failed bid for Yahoo.

      Bob Brewin, Sun’s chief technology officer for software, agreed.

      “We’re not interested in that,” Brewin told eWEEK. “But this notion of enabling our developers to do it is huge and it is likely to increase the attraction of Sun technologies for developers. For us, it’s really about one of our core values and that’s about enabling developers.”

      Brewin said Project Insight is one of the “three big things” at JavaOne this year. The other two are Sun’s deal with On2 to deliver a codec for delivering animation and video to consumers, and Sun delivering on the JavaFX RIA (rich Internet application) technology it announced last year.

      He also addressed the oft-asked question of whether Java the language was dead.

      “The question that comes up is, -Is Java relevant,?'” he said. “But I rarely run into -Is Java dead?’ on the business side. Java is entrenched in the enterprise, and when folks are trying to take their intranet and expose things to the world, that’s when they start to look at things like [Adobe’s] Flash and [Microsoft’s] Silverlight and hopefully JavaFX. Given that we’re talking about enterprises that have Java already, I think that gives us an edge, providing we deliver.”

      Darryl K. Taft
      Darryl K. Taft
      Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.