At the PayPal X Innovate developer conference Nov. 3, Sun Microsystems “announced an alliance with PayPal to support application payment in the [Sun] Java Store Beta and enhancements to the beta user experience,” Sun said in a news release.
During the PayPal event, held in San Francisco, Eric Klein, vice president of Java Marketing at Sun, and Osama Bedier, vice president of Platform and Emerging Technology at PayPal, announced the alliance. The Sun Java Store is “a consumer-facing storefront enabling the discovery and purchase of Java and JavaFX applications.” Currently a beta, it has a distribution reach of “more than 800 million desktop Java users worldwide,” the Sun statement said.
“Java is one of the world’s most ubiquitous technology platforms, providing developers access to over 800 million global desktops. Through this exciting alliance with PayPal, the Java Store Beta now provides a powerful channel for Java developers to not only connect with, but also to help monetize their innovative desktop products to these consumers,” Klein said. “Sun continues to enhance the Java Store Beta shopping experience by providing one of the easiest, most secure ways to discover, try and then acquire Java software and compelling desktop content.”
The release continued:
““Sun now supports for-fee applications submitted by developers for distribution in the Java Store Beta. Developers can price their offering anywhere from $1.99 to $200.00 (USD) and select the license rights they wish to apply to their application. Developers will receive 70 percent of any for-fee application sold through the Java Store Beta. Utilizing the new Adaptive Payment API from PayPal, consumers can authorize the Java Store Beta to bill against their PayPal account so they can simply click the “Buy” button and never have to leave the store. In addition, when a customer makes a payment in the Java Store Beta, the application owner also gets paid at the time of the purchase. This way, the developer immediately receives the revenue and knows exactly how many people have purchased [his or her] application.”PayPal and Sun are unlocking huge potential for developers around the world to make money for building Java applications,” said Bedier. “Sun is leveraging our Adaptive Payments APIs in the Java Store beta to provide real-time payments to developers when their applications are purchased, and a streamlined single-click purchase experience for consumers.”“
The release also said, “The Java Store is currently available at no cost for U.S. residents as part of the Java Store Beta program. Developers can submit Java Platform Standard Edition (Java SE) and JavaFX-based applications to the Java Warehouse for distribution in the Java Store Beta. Consumers can visit http://store.java.com to participate in the Java Store Beta program and developers can visit http://java.sun.com/warehouse to submit applications for the Java Warehouse.”
In a Nov. 3 blog post, James Gosling, a Sun vice president and the creator of Java, said:
““We’ve been working with PayPal on this for some time, using their new PayPal X platform. It always amazes me how complex it is to deal with all the details of global finance. And even so, the store today only handles US issues. But the framework is in place to go global as fast as the lawyers and accountants can work through the details-but it’ll take a while. There’s a new client application for shopping in the store, and a new warehouse site for developers to upload products.”Even with the current US-only restriction, that’s about 65 million desktops for a target market. Please check it out, kick the tires, let us know what you think: we’d like to get it out of beta and do a real large scale consumer launch as soon as we can.”“
Developers can get more information on the Java Store Beta at http://store.java.com.