Elevator Pitch: Honig emphasizes focus, noting that Akibia concentrates 100 percent on CRM. This single-mindedness of purpose is generating attention: International Data Corp. recently cited Akibia as a leader in CRM.
Claim to Fame: Launching a series of software and consulting companies.
Current Challenge: Helping customers plan for CRM. Akibias CRM "Roadmap" service, he says, breaks down the organizational and technical issues for customers.
Last Book Read: "Cryptonomicon," by Neal Stephenson
Favorite Mentor: Not a person but a company style: Monster.coms branding techniques and marketing approach.
Where Hed Be, If Not Here: Launching another firm.