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    Apple Set to Tune the Mainstream into Podcasts

    Written by

    Matthew Hicks
    Published June 17, 2005
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      When Apple Computer Inc. CEO Steve Jobs took the stage last week at Apples major developer conference, he brought with him a message about the future of broadcasting linked inextricably to the iPod.

      Jobs gave the highest-profile blessing yet from a technology executive for an emerging form of audio downloads called Podcasting. He promised upcoming support in Apples widely used iTunes Music Store and media player for both finding Podcasts and automatically tracking and downloading the audio files.

      Podcasting, which derives its name from the iPod, centers on the distribution of MP3 and other audio downloads through RSS-feed subscriptions and that are played on PCs or portable audio players.

      /zimages/4/28571.gifWill Podcasting be a fad? Click here to read an opinion about the direction of Podcastings.

      The implications of Apples move, though, go beyond proselytizing the new medium of Podcasts. By building Podcasts directly into iTunes, Apple could help turn Podcasting into a more mainstream activity, usher in an era of premium downloads and pressure its digital music rivals to follow suit, say analysts and producers of Podcasts.

      The In an on-stage demonstration at Apples Worldwide Developers Conference, Jobs showed how Apple is integrating both the discovery of Podcasts and subscriptions to their feeds into iTunes, including a directory of Podcast programs.

      Podcast support is expected in the release of iTunes 4.9, which is due out by late July. Jobs had given a similar Podcasting demonstration to a more limited audience during the media-focused D: All Things Digital conference.

      “Its going to basically take Podcasting mainstream to where anyone can do it,” Jobs said at WWDC.

      /zimages/4/28571.gifRead the full story on Publish: Apple Set to Tune the Mainstream into Podcasts

      Matthew Hicks
      Matthew Hicks
      Matt Hicks covers the fast-changing developments in Internet technologies. His coverage includes the growing field of Web conferencing software and services. With over eight years as a business and technology journalist, Matt has gained insight into the market strategies of IT vendors as well as the needs of enterprise IT managers. Along with Web conferencing, he follows search engines, Web browsers, speech technology and the Internet domain-naming system.

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