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    Be All That You Can Be

    Written by

    Gary Bolles
    Published September 1, 2003
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      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      Tight budgets are no excuse. You can optimize it without compromise.

      Not Just Money

      Optimization isnt just about cutting costs.

      In the same way that IT executives whove lived through the Internet boom will one day reminisce about the time when the laws of gravity were temporarily repealed—”Grandpa, tell us the story about Unlimited IT Budgets again!”—so will they repeat tales about the whiplash effect of the bust: how the CIO went from swapping high-fives with the CEO to enduring pencil-level budget scrutiny by the CFO.

      The general perception is that somewhere along the line, IT stopped delivering all the business value expected of it. “Our point of view is that IT is in fact pretty broken,” says Ken Klein, chief operating officer at Mercury Interactive Corp., a provider of business technology optimization software. “Not all organizations fall into that category, but IT is, we believe, at a crisis point. Theyre in a situation where theyre being asked to do a lot more, and theyre being asked to do it with a lot less.”

      ITs response: optimize. Taffy-pulled by twin pressures, IT departments are trying to transform themselves into lean, mean, business-focused machines intent on delivering the best value for the lowest cost. That doesnt just mean squeezing every last drop of fiscal blood from the IT stone, through strategies like pooling servers, consolidating storage and packing WAN links to reduce bandwidth costs. It means reshaping IT by focusing on efficiently delivering the best possible value to the business—and doing it with the fewest costly people possible.

      Garrett Grainger, CIO at Dixon Ticonderoga Co., an $88.6 million pencil manufacturer in Heathrow, Fla., says hes working with half the headcount he had when he joined the company five years ago. He also says his department is running at about 1.6 percent of corporate spending—less than half his competitors budgets. Yet even after trimming staff, hes been able to increase ITs service delivery by 20 to 25 percent.

      How is such a thing possible? It turns out that optimizing IT doesnt mean simply burying your head in the budget with a paring knife. It requires a different frame of mind, instituting processes that stretch from the nuts and bolts of wringing extra packets out of existing WAN connections all the way up to the organizations strategic goals.

      Ask Your It Staff:

      • How much has our service delivery increased or decreased over the past several years?

      Ask your CFO:

      • Whats ITs percentage of corporate spending over the past 10 years?

      Tell Your Staff:

      • Find out what ITs percentage of corporate spending is at our competitors—because we have to do better.

      Link To Strategy

      Link To Strategy

      If your strategy to optimize IT doesnt connect all the way up to business goals, how do you know where to focus?

      The drive for IT optimization is inevitable. META Group research finds that four out of every five IT operations groups have already launched an initiative of some kind to improve operations. But META also projects that three quarters of those initiatives will run into “significant inconsistencies” with their projects—which means they wont achieve the desired results.

      How to avoid such a fate? By synthesizing the approaches of CIOs, analysts and consultants, a pattern for successful optimization becomes clear. Some recommendations:

      First, synch up with the business. Without processes to continually ensure that youre delivering the value the business needs, you could be optimizing areas you dont need to—or not optimizing areas where you have the biggest opportunities. Dick LeFave, CIO of Nextel Communications Inc., the $8.7 billion, Reston, Va.-based wireless provider, is adamant: “The alignment part of IT helps optimization,” he says flatly.

      As part of that process, infuse IT staff into business units to gain a better understanding of business-unit constituents. And make sure business units volunteer their own team members to help with IT projects, and make sure they take an ownership stake in their technology initiatives. “We do no new initiative here without a business owner,” says LeFave.

      Next, manage IT as a portfolio of projects. Portfolio management is critical for understanding the demands continually placed on IT, says Tony Roby, partner for global architecture and core technologies at Accenture. Dont forget outsourcing as a key part of the IT portfolio, so youll be able to distribute risk outside the organization and ensure youre always delivering IT services for the best possible value. “The IT organization of the future is going to be much more a manager of services rather than the sole provider of all those services,” says Roby. Be sure to do your homework first. “Before you outsource, optimize,” advises Mercury Interactives Klein. “That way, youre going to get a better deal.”

      Finally, hire and train for the “optimized” mentality. Wherever you can, use seasoned professionals who know how to squeeze costs out of everything they do. Make sure their compen- sation is aligned with your efforts, rewarding them for their ability to execute and save money.

      Tell Your CFO:

      • Our cost-management efforts must be linked to business strategy, so lets put the processes in place to ensure were cutting correctly.

      Ask Your Staff:

      • Have we squeezed all possible costs out of the operations were considering outsourcing, before asking for bids?

      Tell Your Staff:

      • Becoming part of cross-disciplinary teams with the business will increase your visibility in the organization.

      Train to Strain

      Train to Strain

      Next, focus on process. A variety of approaches for optimizing IT are delivering results. One of the most important: setting the bar high for IT staff. The best formula: a high-pressure, but not high-stress, environment, where staff members know that expectations are high but also mistakes are tolerated.

      Thats the mentality at McKee Foods Corp., a $970 million snack foods maker in Collegedale, Tenn. Says IS group manager Bo Smith, “Any place you walk in, our snacks are going to be cheaper than anybody elses. In the same way, the infrastructure were going to provide has to be the lowest cost possible. That doesnt mean were buying the cheapest technology. It means were spending our technology dollars wisely.”

      Its important to standardize that infrastructure wherever possible. “Anything you can standardize, you can optimize those processes and minimize the cost,” says Jeff Barlow, IT configuration manager for the retail group at Reliant Energy, a recently deregulated electricity provider in Houston. The business side may dislike the loss of localized control that comes with corporate standards, but its really just a financial decision: If a group wants you to support, say, wireless BlackBerry PDAs instead of the corporate standard unwired Palms, offer them a pricing model that includes the full cost of support. Drive to make your infrastructure costs as predictable as possible through fixed-price offerings, with the most hard-nosed financial analyses possible. “That shifts it from a science fair conversation to a business conversation,” says Nextels LeFave.

      Software development is one area where optimizing costs has been naggingly difficult. Yet any IT shop that develops in-house software has an opportunity to optimize its efforts by paying increased attention to quality. That means focusing relentlessly on building the right applications in the right way. “With quality, you do it right, or do it twice,” says Bruce Woods, manager of software quality and training for Burlington, N.J.-based Burlington Coat Factory Warehouse Corp., the $2.5 billion clothing retailer. “And in this economy, you cant do it twice.”

      Ask Your Chief Architect:

      • How much could we save if all our applications and infrastructure were standardized?

      Ask Your CTO:

      • What is poor software development quality currently costing us?

      Ask Your It Architect:

      • Where could software tools potentially help us manage IT better?

      Can IT optimization software be useful? Only if youve already optimized IT.

      IT for IT

      IT for IT

      Gartner Inc. analyst Hams El-Gabri makes the case that IT is—or should be—a project-focused organization much like any professional services business. She maintains that IT can improve its own operations in the same way as any other people-intensive craft, by focusing specifically on better project management practices, and using software designed to automate repetitive project-related tasks. Gartner calls this category Project Portfolio Management, or PPM, and it includes the broad set of functions needed to prioritize and manage projects appropriately, including project pipelines, risk assessment, scope, time, human and other resources, cost management, procurement processes, team communications, reporting and forecasting.

      If youre salivating to run such applications, dont jump in just yet. It may seem counterintuitive that software designed to optimize IT is useful only if IT is already running itself efficiently. But according to El-Gabri, these programs are mostly good at aggregating reports and automating existing processes. “PPM is 90 percent service methodology and 10 percent software,” she says. As with virtually any enterprise software, baking inefficient processes into applications simply institutionalizes ineffectiveness, so IT has to get its own shop into order first.

      Booz Allen Hamilton Inc. CIO George Tillmann, a former management advisor himself, hired his companys own consultants to help his team hone its internal practices. Like many, Tillmanns optimization efforts were driven by the need for staff efficiency, since this company of 13,000 went from an IT department of 235 in 2000 to 186 today. Once that work was done, Tillmann was then ready to install Kintana Inc.s IT governance software. “You cant use a tool to replace bad practices,” Tillmann says flatly.

      Still, like other executives overseeing critical corporate functions, CIOs will ultimately benefit from the ability of such applications to provide an up-to-date overview of operations. “I definitely see us evolving toward an executive dashboard with information bubbling up to decision-makers, so they have more information at their fingertips,” says Reliant Energys Barlow. “Were moving from more of a reactive mode to more of a planned mode.” Gartners El-Gabri thinks thats a good thing. “The IT department is the last untouched and unoptimized branch within the organization,” she says.

      Ask Your Project Office Professionals:

      • How efficient do we feel our project management practices are?

      Tell Your Top Staff:

      • Figure out where our greatest pain points are, and see if applications can help ease the pain.

      Tell It Software Vendors:

      • Were going to need some hard ROI numbers to justify any software investment.

      Spread Thinner

      Spread Thinner

      To be effective, IT optimization needs to go through several steps.

      A: First, ITs strategic goals must be aligned with those of the organization.

      B: Next, determine the organizations most critical business processes, so youll make sure your optimization efforts are focused where theyll have the most effect.

      C: Then determine the most efficient use of the applications, servers and storage strategies needed to support those business processes. The goal: to break free of the need for a one-to-one correspondence between processes and their supporting applications, servers and storage, instead sharing applications across fewer servers, and servers across fewer storage units. The result: Better use of fewer resources.

      Optimizing Your Network

      The Best a Wan Can Get Strategies for Optimizing Your Network

      Technologies are now appearing that treat network resources—bandwidth, storage and processors—as pools, allowing IT to allocate them more efficiently than ever before. Its not “grid computing”: Rather than running a single application on a single server, the idea is to consolidate resources so theyre used more efficiently.

      Peter Christy, a principal analyst at NetsEdge Research Group, says commoditization down in the network means the move to standardization and simplification is going to continue. “I think people are seeing that arbitrary differentiation at the lower levels is irrelevant,” he says.Effective network optimization strategies include:

      • Wan Links: Some companies are simply including optimizing technology with each new link they order, according to Aberdeens Michael Hoch. Example: Tacit Networks vice president of sales and marketing, Jeff Helthall, claims customers can get payback in as little as three months by installing his companys products to enable real-time global file-sharing over wide-area networks.
      • Servers: Aggregating processors can provide significant savings, says B.V. Jagadeesh, CEO of infrastructure optimizer Netscaler Inc. The Microsoft Network, which he says had 24 servers, budgeted for growth to 82—and instead trimmed to eight by using server-pooling technology.
      • Storage:“Theres a massive oppor- tunity to reduce data storage costs,” says Accentures Tony Roby. Some companies are moving to network-attached storage and storage area networks, which decouple storage from specific servers.
      • IT Governance:Ensuring internal processes are efficient—and followed through—is the goal of software that helps IT departments stay in step with corporate goals while managing their own operations as effectively as possible.
      • Change Management: These applications track hardware and software changes to ensure that no errors are introduced, patches are up to date and corporate standards are followed.

      The results are available in Adobe Acrobat PDF format. To download the free Adobe Acrobat Reader plug-in, click here.

      • IT Optimization
      • Optimization Chart
      Gary Bolles
      Gary Bolles
      Gary A. Bolles is the Editorial Director for Ziff Davis Media's Custom Conference Group. He is responsible for directing the group's editorial efforts, ensuring the quality of the content it delivers, and moderating and speaking at client events. A frequent lecturer and keynote speaker on a variety of technology topics, he has hosted more than 50 events in the past year alone.Bolles was the founding Editor-in-Chief of Interactive Week, developing its unique vision, the founding editorial director of Sm@rt Reseller magazine, creating the publication from initial research, and the founding Editorial Director of Yahoo! Internet Life, managing its successful launch. Bolles was also the Editor-in-Chief of Network Computing Magazine, and for one year was the host of 'Working the Web' for TechTV, covering a wide variety of technology-related topics. Until recently, he was a contributing editor to CIO Insight, writing on a broad range of technology subjects, and assisting in the coordination of the publication's research efforts.Bolles is the former Chief Operating Officer of Evolve Software, Inc., and the former VP of Marketing for Network Products Corporation. He has served as a marketing consultant to a variety of organizations, and has advised a number of software startup companies in arenas such as online marketing and data mining.

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